News Source: http://www.searchenginejournal.com
Published: Oct 08, 2007 - 10:31 pm
Story Found By: EricLander 1587 Days ago
Category: SEO
3 Comments
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News Source: http://www.searchenginejournal.com
Published: Oct 08, 2007 - 10:31 pm
Story Found By: EricLander 1587 Days ago
Category: SEO
3 Comments
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Comments
A great summary of all of the wild stuff going on in the linkosphere (tm). Thanks Loren!
Why the storm of protest right now?Google has warned for at least several years that paid links that manipulate their link graph will be penalised. You can find Matt Cutts talking about it in 2005 for example.As far as organic results go, Google sees paid links as spam. People have had plenty of time to get their house in order before the hammer dropped.Google doesn’t give a stuff about paid links per se. They are going after those paid links that artificially manipulate the PageRank of the pages that they link to.Why should that be a shock to people?
A link is a link is a link. There is no such thing as a link that "artificially manipluate the pagerank". Cause nobody can manipulate pagerank but google.What’s really happening here is Google is going after competitive advertising strategies. Text Link Ads is more relevant and useful than adsense, therefore google is fighting them by penalizing sites that use thier competitor.