Sphinn - Google PageRank Update & Link Selling

41
Sphinn It!

Went Hot: October 8, 2007 - 10:31 pm
Posted By: EricLander 636 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google SEO

This is obviously a wildly popular topic, but the implications go beyond a simple number representative of PageRank. Advertising programs and new organizations make it a point to game the system of links and PageRank -- so it's interesting to see how this will all shape out. Solid article here from Loren though, and one certainly filled with a lot of webmaster reactions.

3 Comments

Who Desphunn This (0)

Comments

from JamesOmdahl 635 days ago #

Votes: 0 | Vote:

+ -

A great summary of all of the wild stuff going on in the linkosphere (tm). Thanks Loren!

from g1smd 635 days ago #

Votes: 0 | Vote:

+ -

Why the storm of protest right now?

Google has warned for at least several years that paid links that manipulate their link graph will be penalised. You can find Matt Cutts talking about it in 2005 for example.

As far as organic results go, Google sees paid links as spam. People have had plenty of time to get their house in order before the hammer dropped.

Google doesn't give a stuff about paid links per se. They are going after those paid links that artificially manipulate the PageRank of the pages that they link to.

Why should that be a shock to people?

from flux 635 days ago #

Votes: 0 | Vote:

+ -

A link is a link is a link. There is no such thing as a link that "artificially manipluate the pagerank". Cause nobody can manipulate pagerank but google.

What's really happening here is Google is going after competitive advertising strategies.

Text Link Ads is more relevant and useful than adsense, therefore google is fighting them by penalizing sites that use thier competitor.