News Source: http://www.socialseo.org
Published: Oct 08, 2007 - 11:44 pm
Story Found By: GotanRaider 1693 Days ago
Category: SEM
The ulterior objective of any SEO activity is to influence on other people’s behavior. More specifically, we want them to perform an action on their end that will benefit our search engine rankings. Just like a War General plans for his troops to move according to his plans, you need to influence your visitors to perform the actions you want.
The War General has the easy job. He says, they do. The tough job is on you: you need to influence and persuade.
5 Comments
Comments
Finding out what the people like and keep on feeding it to them. Only good things can come from that. Great post.
Sorry, but I really hate the war metaphor, especially in these times. Moreover social media is about peacefully coming together, sharing and being nice to each other, thus "social" media, at least this way it was conceived. It’s not at all like war.
well as seo is in a lot of ways an adverserial endevor having a milatery metaphor is not in its self bad.If you think socail media is "peacefully coming together" look at how digg treats outsiders (both Vanessa and Annalee have written on digg and its clique’s the same critque could be aimed at wikipedia as well.
There is one another tough job for an seo expert---i.e to influence and persuade his target audience by keeping inside the parameters set by search engines.
@ onreact - I used the War General metaphor as a means to illustrate the job of an SEO to take command and manage his/her troops (visitors) in the best possible way given a specific objective.It may not have been the happiest analogy - it certainly wasn’t my intention to offend anyone.I do think mjwalshe makes a good point arguing your concept of social media as a place where everyone comes peacefully together. The reality is that people don’t just naturally come together peacefully when they interact socially. Some of them do and some of them have conflicts. Flame wars are not a 2.0 concept. They are as old as the Internet. Maybe as old as humankind.It’s human nature to form social groups and develop friends and enemies, allies and adversaries.