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Why Social Media May Not Be Right For You
SEM News Source: http://searchengineland.com
Published: Nov 27, 2008 - 06:46 am
Story Found By: UtahSEOpro 1276 Days ago
Category: SEM
Ciaran Norris writes "I was recently asked whether, if I had to make the choice, would I choose to work in just SEO or social media. Without any hesitation I answered SEO. In the current climate it’s obviously more accountable and seems a more obvious choice to me for brands looking to make reduced marketing budgets go further. (Although the Financial Times makes a very good argument that brands should actually invest in marketing during a recession rather than reduce spend). Luckily I don’t have to make a choice but I think it highlights something that we in the digital marketing industry are often guilty of – assuming that what works for us will work for everyone."
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Comments

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from onreact 1275 Days ago #
Votes: -1

The headline is misleading. It’s more how social media should be used correctly for branding.

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from DavidMTL 1275 Days ago #
Votes: 0

agree with onreact, great article still, loved the references.

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from ciaran 1274 Days ago #
Votes: 0

IMO the headline is fair (but then I wrote it so I would say that) - I don’t think that social media is right for all brands and used the example of how Pepsi, a brand that should be able to make use of it, was doing it badly and then went on to argue that for some brands it simply wouldn’t matter how well it was done - it just wouldn’t be right (the bit about cultural & non-cultural brands)

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from JamesDuthie 1274 Days ago #
Votes: 1

It’s an interesting quandry for many businesses. As a personal blogger, I clearly recognise that relationship building is the best tactic to facilitate a blogger outreach/PR campaign. But blogger relationships take weeks/months to build. Relationship building is a labour intensive process as popular bloggers are time poor. From a business perspective, the question is whether it is an effective use of time/resource. The other issue to consider is that for many businesses the blogger outreach process often targets time sensitive campaigns - Eg. events, product releases etc. So the question is whether those relationships will serve a business purpose beyond the campaign (as self centred and ’unsocial’ as that sounds).

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from nevilrohinton 1274 Days ago #
Votes: 1

I agree with James that reaching out to bloggers can be a time consuming task. The question is whether the time and resources spent on creating realtionships with the bloggers is worth it. I guess it will depend a lot on the nature of business activty. A brand activity is generally time sensitive and it may not make sense to reach out to bloggers and expect them to write good things about your brand or product. On the other hand all brand keeps having product launches every year, or new promotional activities. In the long run building realtionships can be truly benificial if the blogger talks about the brand on his own (because he loves the brand), has had time to experience the brand (its products oand services) and form an opinion, and feels lucky to spread the good word. After all that what all brands want...

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