Sphinn - Michael Gray Interview: Advanced Link Strategies

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Michael Gray Interview: Advanced Link Strategies

Went Hot: October 9, 2007 - 5:38 am
Posted By: peterdavanzo 368 days ago
Topic Type: News Story (Jump to http://www.linkjuicy.com)
Category: Link Building

In-depth interview on cutting edge PR and linking strategy. "If Google wins what’s going to happen is the market will go underground. You’re going to have to "know a guy" to get you links."

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from mpilatow 367 days ago #

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Great inteview. His take on paid links (and comparisons to Microsoft) was interesting and timely too. I believe I read something last week that said Google controls 40% of the online advertising budget. IMO that is way too much for one company to own and it seems like they are trying to grab more and more of it.

from toprank 367 days ago #

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Lots of gems in this one, thanks Mike and Peter!

"in a culture where people have an attention deficit, it’s compete or die."

"Think of the headline as a contract between you and the reader, you need to live up to your end of the bargain if you want links and subscribers."

"I love niche sites while they don’t bring anywhere near the traffic of Digg, they can bring you better links and higher quality traffic."

"Back to your question, I like to think of link building like a financial portfolio, you want to be as diversified as possible to limit your risk."

from JamesOmdahl 367 days ago #

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I really liked how Michael drew the connection between online link bait and offiline magazine publications...I never really looked at it that way, but it makes a lot of sense. I guess if you want to hire a good link bait writer you might want to try to steal someone from Cosmo :)

from kimber 367 days ago #

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great interview. i really enjoyed hearing michael's view on paid links (as though it wasn't already widely known ;)).

i'm no link bait pro so i was a bit confused by the master link baiter telling us that "Getting 500 links tomorrow is not as "good" or "natural looking" as getting 500 links over the next 6 months". how does that work with link bait then? don't the links typically come all at once?