News Source: http://www.seo-scoop.com
Published: Nov 28, 2008 - 11:46 am
Story Found By: styletime 1172 Days ago
Category: SEM
2 Comments
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News Source: http://www.seo-scoop.com
Published: Nov 28, 2008 - 11:46 am
Story Found By: styletime 1172 Days ago
Category: SEM
2 Comments
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Comments
Thanks for sphinning this, Roger. It’s a fascinating question as to how ’in your face’ should your Surprise Marketing be.
I like the "morning after" thinking: it’s personal, it’s easy to relate to.That’s maybe also the problem; marketing often comes from outside a company. There’s often no touch or feeling with the company, the brand, the values. It’s hard for someone in an office to come up with workable ideas. I think this is where you get "American Apparel" kind of ads from.Dave Winer did a great piece, Online Advertising is Now Dead, where he wrote; "Remember that perfectly targeted advertisement is just information" (my emphasis).It’s less whizz-bang surprise marketing but it’s effective: being there with the right information at the right time.