Search Engine Land - Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how to best integrate web analytics data with other tools to prove the value of SEO.
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Back at ya bro, good read. Your blog rocks ^_^
More self serving regurgutated nonsense to fill in the gaps between SMX advertisement posts: Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical.A highly efficient marketing channel with longer lasting results than other channels leads is challenging to sell? This is embrassing. Happy Thanksgiving!Jeff
Good luck with WebPosition. I had to find another program due to issues with google. It seems that every other report had to be stopped because google and yahoo have issues (and user agreements) that are violated by using the software. Also, good luck with their customer support. Additionally, I would love to see more advanced articles than this on the subject. It is pretty safe to assume that the majority of Sphinn members are a little bit beyond SEO 101.