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SERP Click After Site Inspection (SCASI)

Posted By: TheMadHat 220 days ago
Topic Type: News Story (Jump to http://seoblackhat.com)
Category: Google

A more detailed explanation of the bounce rate analysis done by SEO Blackhat. And he invented a new term "SCASI".

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from andymurd 219 days ago #

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I'm sceptical about the value of bounce rate or SCASI in determining site quality now that tabbed browsing is commonplace.

I often scan through a page of SERPs and quickly open interesting looking pages in tabs to read later. If I open the pages at positions 1, 3, 4, 5 & 7 within 10 seconds, does that mean that the page at position #1 is lower quality than #7?

Unless Google can tell how long I was actually looking at a page (i.e. get feedback from the browser) then this measure only works if I open the results page in the same tab as the SERPs and then click the back button, rinse & repeat. Even then it might be that my search query was not appropriate for the results I wanted - maybe I searched for "cheap leads" when I wanted "cheap dog leads".

So, I think maybe Google are using a measure like SCASI to influence site quality scores but onmousedown handlers in the SERPs would be a poor measurement compared to data from Chrome, the ToolBar or Analytics.