A more detailed explanation of the bounce rate analysis done by SEO Blackhat. And he invented a new term "SCASI".
1 Comments
1 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX West - Feb. 28 - Mar. 1, 2012
- SMX Munich - Mar. 27-28, 2012
- SMX Toronto - Apr. 25-26, 2012
- SMX Sydney - May 1-2, 2012
- SMX London - May 15-16, 2012
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Aug. 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Sept. 15-16, 2012
- SMX Social Media Marketing - Dec. 2012
Latest News From Marketing Land
- Marketing Day: February 10, 2012
- Report: iPhone, iPad Now Drive More Web Traffic Than Mac OS
- Drawing Out Your Affiliate Program Marketing Plan
- Is Yahoo About To Make Another Big Mistake — With Its Display Ad Business?
- Google Analytics For The Enterprise: Perception & Reality
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- The Inside Scoop on Automating and Optimizing Your PPC Campaigns - February 21, 2012
Latest News From Search Engine Land
- Google’s Recent Domain Registrations: Labs, Screenwise & AdWords
- Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
- SearchCap: The Day In Search, February 10, 2012
- Now, Mitt Romney Has A Santorum-Like Bing & Google Problem
- Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s
- - See more news at Search Engine Land -
Comments
I’m sceptical about the value of bounce rate or SCASI in determining site quality now that tabbed browsing is commonplace.I often scan through a page of SERPs and quickly open interesting looking pages in tabs to read later. If I open the pages at positions 1, 3, 4, 5 & 7 within 10 seconds, does that mean that the page at position #1 is lower quality than #7?Unless Google can tell how long I was actually looking at a page (i.e. get feedback from the browser) then this measure only works if I open the results page in the same tab as the SERPs and then click the back button, rinse & repeat. Even then it might be that my search query was not appropriate for the results I wanted - maybe I searched for "cheap leads" when I wanted "cheap dog leads".So, I think maybe Google are using a measure like SCASI to influence site quality scores but onmousedown handlers in the SERPs would be a poor measurement compared to data from Chrome, the ToolBar or Analytics.