Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

The worst mistake you will make as a web site owner is to ask someone to “look” at your web site. It’s like the dreaded, “Do I look fat?” question. There’s never a safe answer. For starters, someone may look slim standing up, but resemble the Buddha when sitting on a couch. You need to assign tasks to get honest answers to these tough questions.
Comments7 Comments  

Comments

Avatar
from LabMaster 2188 Days ago #
Votes: 1

I have especially liked the "sentiment of the visitor" part. We hardly think about the emotional state of viewers but focus on where they are coming from, their income, etc. Good point to remember.

Avatar
from cre8pc 2188 Days ago #
Votes: 1

Thanks for the Sphinn! 

Avatar
from iamlost 2187 Days ago #
Votes: 2

All the noise coming from the strictly SEO room - all that traffic milling about, all that baitswallowed, all those terms owning their SE pole positions - all those people bouncing awaybecause the site is insufficiently usable to either the purpose of the visitor or that of the domain owner.Many SEOs have widened their job scope because without conversion their hard work is largelywasted. And often the basic foundations of usability are enough to make SEO and similar trafficgeneration efforts appear successful.But usability is a craft at least as deep as SEO and certainly broader. And that is why more firm are hiring specialists. In SEO, in Usability. In Design. In DB managemant. In coding andscripting. Ad infinitum.The web is maturing and in more and more niches mere jack-of-all simply will not cut it. It isinteresting to watch the various webdev skill sets separate as mastery becomes necessary tocompete while each still needs and feeds the others. Can independent ’masters’ coalesce around projects or will large shops predominate? Thanks, Kim, for a good primer for those doing their own development. I wouldn’t like to seethe all-in-one shops dominate too easily.

Avatar
from cre8pc 2187 Days ago #
Votes: 0

"The web is maturing and in more and more niches mere jack-of-all simply will not cut it."Indeed!  Just yesterday I was sent a job opening for a "web designer" who could do the graphics, programming with .asp, PHP, etc., do user testing, manage communication between departments, create, scope, design....all for $50,000.Just ONE of those areas deserves that pay at a minimum. When I see job openings like this, I know they have no idea of the skills they’re asking about.

Avatar
from PattiTacardo 2186 Days ago #
Votes: 0

The user experience and clear calls-to-action are so important with website design. I can’t tell you how many times I get approached by potential clients who have spent thousands on a new website just to have me tell them that their conversion paths are not clear. Driving traffic to a website is relatively easy, it’s getting the conversion that is the hard part.

Avatar
from Stellathomas 2186 Days ago #
Votes: -4

Offers free talent profiles, as well as business contacts to the acting and modeling industries. --------------------Stellathomas<table border="0"><tbody><tr><td align="left"> </td> <td align="left"> Hollywood North Acting & Modeling</td></tr></tbody></table>

Avatar
from stockscreen 1962 Days ago #
Votes: 0

spam spam spam spam spam spam spam spam spam spam spam spam spam spam spam spam spam spam spam spam

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: