Published: Nov 30, 2008 - 11:27 am
Story Found By: zigojacko 1171 Days ago
Category: Usability
7 Comments
7 Comments
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Comments
I have especially liked the "sentiment of the visitor" part. We hardly think about the emotional state of viewers but focus on where they are coming from, their income, etc. Good point to remember.
Thanks for the Sphinn!
All the noise coming from the strictly SEO room - all that traffic milling about, all that baitswallowed, all those terms owning their SE pole positions - all those people bouncing awaybecause the site is insufficiently usable to either the purpose of the visitor or that of the domain owner.Many SEOs have widened their job scope because without conversion their hard work is largelywasted. And often the basic foundations of usability are enough to make SEO and similar trafficgeneration efforts appear successful.But usability is a craft at least as deep as SEO and certainly broader. And that is why more firm are hiring specialists. In SEO, in Usability. In Design. In DB managemant. In coding andscripting. Ad infinitum.The web is maturing and in more and more niches mere jack-of-all simply will not cut it. It isinteresting to watch the various webdev skill sets separate as mastery becomes necessary tocompete while each still needs and feeds the others. Can independent masters coalesce around projects or will large shops predominate? Thanks, Kim, for a good primer for those doing their own development. I wouldnt like to seethe all-in-one shops dominate too easily.
"The web is maturing and in more and more niches mere jack-of-all simply will not cut it."Indeed! Just yesterday I was sent a job opening for a "web designer" who could do the graphics, programming with .asp, PHP, etc., do user testing, manage communication between departments, create, scope, design....all for $50,000.Just ONE of those areas deserves that pay at a minimum. When I see job openings like this, I know they have no idea of the skills theyre asking about.
The user experience and clear calls-to-action are so important with website design. I cant tell you how many times I get approached by potential clients who have spent thousands on a new website just to have me tell them that their conversion paths are not clear. Driving traffic to a website is relatively easy, its getting the conversion that is the hard part.
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