News Source: http://www.visibilitymagazine.com
Published: Dec 02, 2008 - 08:20 am
Story Found By: JohnEllis 1167 Days ago
Category: Usability
8 Comments
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News Source: http://www.visibilitymagazine.com
Published: Dec 02, 2008 - 08:20 am
Story Found By: JohnEllis 1167 Days ago
Category: Usability
8 Comments
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Comments
Bravo Carrie!!!
Thanks, Kim - I appreciate it!
Nice article Carrie. I especially like how you explained optimization with the grocery store analogy. Sending the link to my co-workers!
Nice article and thanks for the recommendations on testing software. I think that this is a great way to explain A B testing to people.
@LaurenCobb @KeenerGuy - Thanks a lot. I think because conversion optimization and a/b testing are new concepts for many people having an easy analogy for it is key. I tried doing it the hard way - it didnt go so well :)
Excellent article, Carrie. Your method for explaining A/B testing is great -- easy to follow and to make practical sense out of. Thanks!
You put our post-click mantra in a nutshell: "The best way to increase your revenue is to take better advantage of the traffic you’re already receiving!" Nicely done Carrie.
Hooray for testing! We constantly need to remember that this business comes down to a two-part challenge: driving traffic and converting it. I we fail on either count, the game’s lost.