News Source: http://www.aimclearblog.com
Published: Dec 02, 2008 - 09:40 pm
Story Found By: UtahSEOpro 1167 Days ago
Category: SEM
Larger in-house and agency settings often present internal walls built between each department, along with classic pros and cons of specialization vs. becoming fragmented.
We’re big advocates of “flat projects,” which means marshaling whatever channels are necessary to accomplish a client’s goal, with as few preconceptions regarding tactics as possible. Yes, many of our jobs are either/or and usually multiple agencies are involved. Still we appreciate the small business SEM thinking of flat projects, especially when applied to big business.
7 Comments
Comments
Very good post! Engaging customers into discussions and getting to know them through social networks is a great tactics to gain more and more loyal customers, who will also spread the word. Thanks for sharing Jordan!
Nice post Marty. I especially like #3 on viral flares.
@incrediblehelp: I’m glad you enjoyed the post. @UtahSEOpro Thanks much for the Sphinn. Soon you’ll be the #2 Sphinner of all time :)
@aimClear no problem good post. if we combine our stats we could be #1. lol.
thanks for the great tips.
3 of my favourite tips from this post is to use social media to convert post-PPC campaign. This certainly rings true on multiple counts, especially regarding brand-building.The second being to do keyword research as part of press releases - this has done my head in throughout the past, as a press release goes out there, you can get pages and pages of content specifically on a topic of your choosing, about your company and with links and all! It’s perfect on many counts!And using PPC to counter reputation management problems...short sharp response to any challenges out there.I really got quite a lot from reading that post. Thanks for that.
Sound advice that’s refreshing in the industry - SEO is not better than PPC or PPC better than social media. Those are pointless arguments that have little to do with ROI.The real focus should be on what’s the best strategy for each individual case - and combining and constantly measuring and tweaking all strategies to maximize ROI.Needless to say I enjoyed it!