To develop the Yahoo! Year in Review, their editors analyze search queries based upon a number of factors, including absolute volume and growth versus previous periods, to see which themes and trends bubble to the surface. Individual users and their search queries always remain anonymous.
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2 Comments
Comments
Definitely a must read for marketers as some of these trends might just repeat in 2009 as well. Although it is not from Google, I think that the search data provided by most search engines covering Year 2008 will be almost the same.
That’s pretty good, cheers for that.