News Source: http://www.ninebyblue.com
Published: Dec 02, 2008 - 10:43 pm
Story Found By: MattMcGee 4270 Days ago
Category: SEO
3 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.ninebyblue.com
Published: Dec 02, 2008 - 10:43 pm
Story Found By: MattMcGee 4270 Days ago
Category: SEO
3 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Latest News From Marketing Land
- How the auto sales industry is transforming into digital dealerships
- 15 seconds of engagement as a simple content metric
- How visual commerce is transforming the customer experience
- It’s time to think differently: Oracle CX Cloud
- Google extends lead forms to YouTube, Discovery campaigns
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- 4 Ways to Get Started with Agile Marketing - Aug 19
- Inclusive WebOps: Expand Your Reach with Accessibility Testing - Jul 23
- The Role of Marketing in the All-Digital World - Jul 14
- How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies - Jul 16
- How You Drive Revenue While Staying True to Your Brand Purpose - Jun 25
Research:
- Enterprise Customer Data Platforms: A Marketer’s Guide
- Enterprise Workflow and Project Management Tools: Crucial for Marketers in 2020 and beyond
- B2B Marketing Automation Platforms: A Marketer’s Guide
- Enterprise SEO Tools For Content Marketing, Search Intelligence, UX And More: A Marketer’s Guide
- Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond
Whitepapers:
- The Ultimate Guide to Selling SEO
- The Digital Marketing Guide for Consumer Goods Brands
- Do More With Email Deliverability and Privacy
- Mission Possible: Quality Content Marketing
- The Search For Gen Z
Latest News From Search Engine Land
- Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
- Google launches ‘people cards’ in Search
- Google Search bug caused by issue with its ‘indexing systems’
- A Google Search bug wreaked havoc on the search results last night
- Google rich results test tool adds support for article structured data
- - See more news at Search Engine Land -
Comments
Targetting content to individual geographic locations can result in significant dividends when aimed at countries with high internet saturation.
So what about the Geo location settings in Google Webmaster Tools setting? Will Google honour your settings or is it better to send users to a ’local’ server using IP-targetting?
Taco, you’re asking two different questions:-Will Google honor the geographic location setting in webmaster tools, regardless of the location of the server? Yes, if you have a non-country specific TLD such as a .com and you set a country in webmaster tools, Google will use that country setting (so if your server is in Italy, but you set webmaster tools to Germany, then Google will associate the site with Germany).-Should use send users to a "local" server using IP targeting? I generally don’t recommend this other than for load balancing reasons (and in that case, you’d have one URL and a single set of content; you’d just be routing the traffic to different servers to improve performance). I talk about IP targeting a bit in the article. If you’re automatically detecting the user’s location andsending them to a country or language-specific site, you should at the very least provide a link to other content. That way, users who end up in the wrong place can find the right place, and search engines will be able to access the other locations. And if you do this, you need to make sure that each location is a distinct URL. Don’t change the content (for instance, provide the content in a different language) and keep the URL the same.