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This one’s a home run. Vanessa Fox on international SEO, country-specific web sites and content, geographic intent, IP targeting, and oh so much more. Terrific article.....
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from HeadlandDigital 2157 Days ago #
Votes: 0

Targetting content to individual geographic locations can result in significant dividends when aimed at countries with high internet saturation.

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from Taco 2157 Days ago #
Votes: 0

So what about the Geo location settings in Google Webmaster Tools setting? Will Google honour your settings or is it better to send users to a ’local’ server using IP-targetting?

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from vanessafox 2156 Days ago #
Votes: 0

Taco, you’re asking two different questions:-Will Google honor the geographic location setting in webmaster tools, regardless of the location of the server? Yes, if you have a non-country specific TLD such as a .com and you set a country in webmaster tools, Google will use that country setting (so if your server is in Italy, but you set webmaster tools to Germany, then Google will associate the site with Germany).-Should use send users to a "local" server using IP targeting? I generally don’t recommend this other than for load balancing reasons (and in that case, you’d have one URL and a single set of content; you’d just be routing the traffic to different servers to improve performance). I talk about IP targeting a bit in the article. If you’re automatically detecting the user’s location andsending them to a country or language-specific site, you should at the very least provide a link to other content. That way, users who end up in the wrong place can find the right place, and search engines will be able to access the other locations. And if you do this, you need to make sure that each location is a distinct URL. Don’t change the content (for instance, provide the content in a different language) and keep the URL the same.

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