News Source: http://www.ninebyblue.com
Published: Dec 02, 2008 - 10:43 pm
Story Found By: MattMcGee 3611 Days ago
Category: SEO
3 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.ninebyblue.com
Published: Dec 02, 2008 - 10:43 pm
Story Found By: MattMcGee 3611 Days ago
Category: SEO
3 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Latest News From Marketing Land
- Oracle launches a ‘CDP-plus’ for its clouds
- Fullscreen offers marketers another YouTube brand safety tool
- When it comes to campaign design and measurement, many sizes fit all
- Marketing Day: Account based marketing tools, Gartner ad tech report, more
- SEO agencies – Important questions to ask before choosing one
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- Paid Search Tactics That Drive Quality Inbound Calls - Oct 30
- The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform - Oct 18
- Customer Data Challenge: Improve martech efficiency and ROI with unified data - Sep 25
- Google Analytics 360: A Buyer’s Guide - Sep 27
- Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere! - Sep 6
Research:
- Enterprise Customer Data Platforms: A Marketer’s Guide
- Account-Based Marketing Tools: A Marketer’s Guide
- B2B Marketing Automation Platforms: A Marketer’s Guide
- Integration Platform as a Service (iPaaS): A Marketer’s Guide
- Enterprise SEO Platforms: A Marketer’s Guide
Whitepapers:
- 7 Inbound Marketing Service Ideas to Grow Your Agency
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
Latest News From Search Engine Land
- Implementing full-scale cross-channel attribution for enterprise companies
- SearchCap: Bing Ads conversion reporting, Google local pack booking & Apple search ads
- Apple search ads expected to generate $2 billion in revenue by 2020
- Bing Ads changes when conversions are reported
- Google local pack now showing book, schedule buttons for some businesses
- - See more news at Search Engine Land -
Comments
Targetting content to individual geographic locations can result in significant dividends when aimed at countries with high internet saturation.
So what about the Geo location settings in Google Webmaster Tools setting? Will Google honour your settings or is it better to send users to a ’local’ server using IP-targetting?
Taco, you’re asking two different questions:-Will Google honor the geographic location setting in webmaster tools, regardless of the location of the server? Yes, if you have a non-country specific TLD such as a .com and you set a country in webmaster tools, Google will use that country setting (so if your server is in Italy, but you set webmaster tools to Germany, then Google will associate the site with Germany).-Should use send users to a "local" server using IP targeting? I generally don’t recommend this other than for load balancing reasons (and in that case, you’d have one URL and a single set of content; you’d just be routing the traffic to different servers to improve performance). I talk about IP targeting a bit in the article. If you’re automatically detecting the user’s location andsending them to a country or language-specific site, you should at the very least provide a link to other content. That way, users who end up in the wrong place can find the right place, and search engines will be able to access the other locations. And if you do this, you need to make sure that each location is a distinct URL. Don’t change the content (for instance, provide the content in a different language) and keep the URL the same.