News Source: http://www.ninebyblue.com
Published: Dec 02, 2008 - 10:43 pm
Story Found By: MattMcGee 1964 Days ago
Category: SEO
3 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.ninebyblue.com
Published: Dec 02, 2008 - 10:43 pm
Story Found By: MattMcGee 1964 Days ago
Category: SEO
3 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX London - May 13-14, 2014
- SMX Sydney - May 27-28, 2014
- SMX Advanced - June 12-12, 2014
- SMX Paris - June 16-17 2014
- SMX East - Sept. 30 - Oct. 2, 2014
- SMX Milan - November 13-14 2014
- SMX Social Media Marketing - November 19-20, 2014
- SMX Beijing - Dec. 10-11, 2014
- SMX Israel - January 2015
- SMX Munich - March 2015
Latest News From Marketing Land
- Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday
- Marketing Day: Facebook Paper 1.1 Rewards Publishers With New Cover Treatments
- .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations
- Facebook Paper 1.1 Rewards Publishers With New Cover Treatments
- ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- Enterprise SEO in 2014 - May 1
- Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing - Apr 24
- Understanding Search Analytics: Making Better Data Driven Decisions - Apr 29
- Optimizing Local SEO and User Experience across Multiple Screens - Apr 22
Research:
- Enterprise SEO Tools 2014: A Buyer’s Guide
- B2B Marketing Automation Tools 2014: The Marketer’s Guide
- Enterprise PPC Campaign Management Platforms 2014
- Digital Agencies 2014: A Buyer’s Guide
Whitepapers:
- 7 Inbound Marketing Service Ideas to Grow Your Agency
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
Latest News From Search Engine Land
- SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends
- Google Slaps Another Guest Blog Network: PostJoint
- Google Trends Now Lets Users Subscribe To Receive Email Notifications
- 5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return
- Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
- - See more news at Search Engine Land -
Comments
Targetting content to individual geographic locations can result in significant dividends when aimed at countries with high internet saturation.
So what about the Geo location settings in Google Webmaster Tools setting? Will Google honour your settings or is it better to send users to a ’local’ server using IP-targetting?
Taco, you’re asking two different questions:-Will Google honor the geographic location setting in webmaster tools, regardless of the location of the server? Yes, if you have a non-country specific TLD such as a .com and you set a country in webmaster tools, Google will use that country setting (so if your server is in Italy, but you set webmaster tools to Germany, then Google will associate the site with Germany).-Should use send users to a "local" server using IP targeting? I generally don’t recommend this other than for load balancing reasons (and in that case, you’d have one URL and a single set of content; you’d just be routing the traffic to different servers to improve performance). I talk about IP targeting a bit in the article. If you’re automatically detecting the user’s location andsending them to a country or language-specific site, you should at the very least provide a link to other content. That way, users who end up in the wrong place can find the right place, and search engines will be able to access the other locations. And if you do this, you need to make sure that each location is a distinct URL. Don’t change the content (for instance, provide the content in a different language) and keep the URL the same.