What is your company’s brand awareness? Measuring brand awareness is important for understanding the impact of offline and online marketing strategies. Because brand awareness is affected by so many different marketing strategies, quantifying brand awareness is not always straightforward.
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3 Comments
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Great post - really nice, practical tips.
There is indeed useful information in there. Most organizations think of online reputation mamagement as an afterthought, when it should be built into their corporate strategy.You can do ’damage control’ but then some damage is already done.
Wrote essentially the same story a week and a half ago as it relates to the automotive industry: http://sphinn.com/story.php?id=85874