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First, the title on this blog post could also been How to track Full Referral Path with Google Analytics, because this Google Analytics filter will also do that. The reason for the SearchWiki approach, is simply that I saw Danny Sullivan and somebody else asking this question on Twitter.

So, here is the answer to how to track visitors from SearchWiki with Google Analytics.
Comments6 Comments  

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Avatar Administrator
from dannysullivan 2156 Days ago #
Votes: 0

Well, if I understand right, I have to apply this filter to capture future visitors. I can’t go back in time, which sucks. Seems like I should be able to do that. I also am wary of applying a filter on data in case I change my mind on how it will be used later. But if there’s a way to "clone" a profile, less worrisome.

Avatar Moderator
from kerimorgret 2156 Days ago #
Votes: 0

I haven’t tried this, but if it works, it would be fantastic!

Avatar Moderator
from kerimorgret 2156 Days ago #
Votes: 0

Danny, I don’t think you can copy an entire profile with the existing data into a new profile, but you can create multiple profiles that take data from the same GA code. So, you can create a new profile with this filter, then look at traffic from that point on, and you don’t mess with your original profile.I have a second profile that I use to track the true keywords that people use in Google Adwords searches, instead of just the keywords that triggered the display ad.

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from EiSa 2156 Days ago #
Votes: 1

@dannysullivan You have understood it right, you will only be able to capture future visitors, you can’t go back in time.Since filters changes the information forever (you can’t restore something that have been filtered), it is always a good idea to create a separate profile for testing filters.If anyone sees any improvements to the solution, please let me know.

Avatar Administrator
from dannysullivan 2156 Days ago #
Votes: 1

If you can set up a profile that takes the data from one, filters into another, well, that works for me :)  Now have to make time to play with it.

Avatar Moderator
from kerimorgret 2156 Days ago #
Votes: 1

A good follow-up post from someone could be how to set up GA with a new site so you can take advantage of filters like these as they come out, and include a list of advanced filters.If I were doing things over, I think it’d be wise to create about five profiles that all take data from the same GA ID. Each one can have different sets of filters, and you can keep a couple of profiles around with no filters. When a new filter like this comes along, you can apply the filter. It still won’t apply retroactively, but at least you have all of your previous data there.

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