Sphinn - How to Create a Good Enough Website

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Sphinn It!

Went Hot: October 11, 2007 - 10:45 pm
Posted By: DoshDosh 368 days ago
Topic Type: News Story (Jump to http://sethgodin.typepad.com)
Category: Other Online Marketing

For most people, that's all you need. A website that's good enough. Not that breaks new ground, establishes a new identity, discovers new ways for people to interact online. Just a good enough website that didn't kill you to launch.

5 Comments

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Comments

from TannerC 368 days ago #

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New websites have become a depressing topic for me, thanks to Seth I have a bit more motivation. Thanks for Sphinning this DoshDosh.

from planetc1 368 days ago #

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I'll take a "good enough website" along with some great SEO over a "great website" with little or no SEO any day.

from letitbe 366 days ago #

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planetc1 makes a great point.

This article reminds me of the chicken or the egg syndrome one might have faced years ago when SEO was the red headed stepchild. When making basic site suggestions I would wind up talking to a designer and or general IT person and would be met with "Yeah, we can't change that those title tags because our system doesn't allow for a really quick and easy way to do it and besides, I am a tech guy (nothing to do with marketing), why would I care if the site shows up in a search engine? I am more concerned with how the site looks."

Of course that was like 7 or so years ago and now everybody has SEO in mind, but ironically I am seeing the same issue with web analytics. IT team members asking "Why on earth would I want to tweak my site so that (insert web analytics package) can better sessionize my visitors? I can just always look at my log files for hits".

I hate to give the non marketing IT people a bad name, but sometimes they just don't get it.

from Sem-Advance 365 days ago #

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Of course just doing enough typically equates to poor long term performance.

Just doing enough is giving your loved ones artifical food vs real food

Just good enough = a chevette

Going to the max = a corvette

You can drive both, but people will only notice the corvette when driving down the crowded highway of life

You can do just enough while I and others will be doing more than enough and rewarded well for such!

from Tanya 363 days ago #

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Great article! It's always fun to work with a designer to create a site that is new and changes the way people interact with the web, but for 99% of the sites that are just coming into existence - keep it simple!