Sphinn - A Successful Facebook Marketing Campaign

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Sphinn It!

A Successful Facebook Marketing Campaign

Went Hot: October 11, 2007 - 2:18 pm
Posted By: rabeidoh 634 days ago
Topic Type: News Story (Jump to http://social-media-optimization.com)
Category: Social Media

This explains how Target did a great job with their Facebook campaign because they essentially understood what user activity on social networks. It's an interesting read.

3 Comments

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Comments

from SEOpranos 633 days ago #

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This is a real good article in which Target not only successfully reached people with their Facebook campaign, but made sure to talk their language and not sound like advertisers. Great tips.

from iBrian 632 days ago #

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" By Sept. 31, the site had attracted 7,176 members, 409 photos, 483 posts and hosted 37 discussion groups. "

But puh-lease, what about the conversions? :)

from socialmedia 632 days ago #

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Good question Briian. Target did not break out the conversions specific to the Facebook campaign. Instead they said that their back-to-school campaigns in their entirety helped lift sales 6.1 percent in August 2007 compared to August 2006.

By the way, the cost of the Facebook campaign was about $500,000.

David