Sphinn Home » Social Media
Avatar Went Hot: October 11, 2007 - 2:18 pm
Posted By: rabeidoh 333 days ago
Topic Type: News Story (Jump to http://social-media-optimization.com)
Category: Social Media
This explains how Target did a great job with their Facebook campaign because they essentially understood what user activity on social networks. It's an interesting read.
3 Comments     

Comments

from SEOpranos 332 days ago #
Votes: 0 | Vote:
+ -

This is a real good article in which Target not only successfully reached people with their Facebook campaign, but made sure to talk their language and not sound like advertisers. Great tips.

from iBrian 331 days ago #
Votes: 0 | Vote:
+ -

" By Sept. 31, the site had attracted 7,176 members, 409 photos, 483 posts and hosted 37 discussion groups. "

But puh-lease, what about the conversions? :)

from socialmedia 331 days ago #
Votes: 0 | Vote:
+ -

Good question Briian. Target did not break out the conversions specific to the Facebook campaign. Instead they said that their back-to-school campaigns in their entirety helped lift sales 6.1 percent in August 2007 compared to August 2006.

By the way, the cost of the Facebook campaign was about $500,000.

David


Log in to comment or register here.

Top 10 Most Sphunn
In What's New

  1. How Google Chrome Will Win the Brow... (20)
  2. In Social Media- Think About Yourse... (16)
  3. How to Seduce the Cash-Strapped Sho... (15)
  4. Meta descriptions for dummies (15)
  5. Examples of What Makes Good Content (14)
  6. With 2.618 % Marketshare Google Chr... (14)
  7. 7 PPC Budget Saving Tips - Video Po... (14)
  8. What is Cloaking & Is All Cloaking ... (14)
  9. If Content Is Google’s King – Then ... (14)
  10. StumbleUpon’s co-founder reveals S... (13)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX China (Nanjing) - Sept. 23-24
• SMX Stockholm - Sept. 23-24: See who's speaking or register now.
• SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
• SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.