News Source: http://social-media-optimization.com
Published: Oct 11, 2007 - 02:18 pm
Story Found By: rabeidoh 1689 Days ago
Category: SEM
3 Comments
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News Source: http://social-media-optimization.com
Published: Oct 11, 2007 - 02:18 pm
Story Found By: rabeidoh 1689 Days ago
Category: SEM
3 Comments
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Comments
This is a real good article in which Target not only successfully reached people with their Facebook campaign, but made sure to talk their language and not sound like advertisers. Great tips.
" By Sept. 31, the site had attracted 7,176 members, 409 photos, 483 posts and hosted 37 discussion groups. "But puh-lease, what about the conversions? :)
Good question Briian. Target did not break out the conversions specific to the Facebook campaign. Instead they said that their back-to-school campaigns in their entirety helped lift sales 6.1 percent in August 2007 compared to August 2006.By the way, the cost of the Facebook campaign was about $500,000.David