Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
Search Engine Optimization: Skip The Ads, Get The Clicks
SEO News Source: http://www.investors.com
Published: Oct 11, 2007 - 12:00 am
Story Found By: CameronOlthuis 1585 Days ago
Category: SEO
Why it’s advantageous for smaller businesses to focus on SEO instead of PPC. Some great quotes in there from one of our own, Chris Winfield.
 Comments7 Comments  

Comments

Avatar
from MattSiltala 1585 Days ago #
Votes: 3

I have been preaching this one for years.  Thanks for sharing Cameron...

Avatar
from TimDineen 1585 Days ago #
Votes: 2

Wow - I saw this get posted via "Live" and by the time I read it and voted there were 10 votes.Nice job, Chris, getting placement in Investor’s Business Daily.

Avatar
from chriswinfield 1585 Days ago #
Votes: 2

Thanks for the mention and submit Cam.  I’ve talked to this reporter for many years and it’s always been about the paid side of things (that’s what ’investors’ care about) and different moves by GOOG, YHOO, etc.  But then he went on vacation recently and started talking to the dive company he used in South Africa and was amazed that they got all of their business from SEO.  So he was fascinated with this and what it means for the search engines’ business/revenues/etc.  I always like to see SEO get any coverage in the main stream media.Thanks Tim, I appreciate it..

Avatar
from aimClear 1585 Days ago #
Votes: 1

Congratulations on the great press Chris. It’s stuff like this that gives SEO a GOOD name. You represent us well.

Avatar
from Lisaweb 1584 Days ago #
Votes: 0

I NEVER recommend PPC to my clients unless their keywords are so competitive that the cost of SEO would far exceed that of PPC. And for folks that need that kind of SEO - well I refer them to the big guns like Bruce Clay. That’s just too much work for a little shop like me. But truthfully, PPC is more like extortion than advertising. It’s sad to see these little guys that have to shell out thousands each month, just to make a meager living. The bid wars and the click fraud line Google’s pockets, but creams these little guys. Who do you think is gonna win this game? What a scam. Reminds me of the old mob days, when hoodlums extorted money from the neighborhood shops for "protection" while the shop owner’s children stand there shoeless. Seriously, it makes me want to vomit.

Avatar Moderator
from toddmintz 1584 Days ago #
Votes: 1

Generally, the correct answer is do both SEO and PPC.  However, there are plenty of situations where PPC would actually be the better choice, especially if a time factor is involved.Still, a most excellent article.

Avatar
from joegriffin 1584 Days ago #
Votes: 0

They randomly put my company in the article, which is pretty cool, i.e. Submitawebsite.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land