News Source: http://www.guardian.co.uk
Published: Dec 09, 2008 - 07:41 am
Story Found By: Michelle 1161 Days ago
Category: SEO
9 Comments
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News Source: http://www.guardian.co.uk
Published: Dec 09, 2008 - 07:41 am
Story Found By: Michelle 1161 Days ago
Category: SEO
9 Comments
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Comments
This was an impressive double-page spread in Saturday’s edition of The Guardian.
I guess this is related to Dannys mention about the newspaper industry using google hot trends as a tool. Seems perfectly fine to get an idea of what terms your readers may be searching for but I suspect there’s many cases of keyword dropping taking place in media, like the one mentioned in the article.
Well Aida does mention hot trends but only as a way to chase your tail somewhat - by the time the content is up the searches could have gone. I agree with the last paragraph’s sentiment - the big old media sites will still set the trends, not follow them. Professionaly written editorial will always be in demand.
I love such prominent articles like this in the public domain...can only do good for the industry as as far as I see it."the big old media sites will still set the trends" - I don’t think this is always true, but I think at the very least they establish popular trends...the niche technologies / brands often do so well at innovation, and the media companies (if they have the finger on the pulse) kinda pick them-up and project them to a wider audience.
Quality of content is still the most important factor binding both old and new media.
In many ways, they are similiar in terms of content. However, the communication, sales process, and products are quite different in ways they need to be positioned from new vs old media.
This article goes to show the Guardian’s rather simplistic knowledge of SEO. Here’s a Rebuttal to the article pointing out its flaws [Sphinn].Top tar brush usage in the article has to be the Guardian’s "head of SEO" writing that "A common way to get a lot of links very quickly is by getting people in India or somewhere to make them for you".
Rebuttal to this article: http://sphinn.com/story/91577
In depth article from the Guardian discussing the ever-decreasing gap between "old" and "new" media - and how SEO is changing the way newspapers speak to their audiences.