This post is first in a series of in-depth interviews of the people who manage Hewlett Packard’s SEO, SEM and On-Site/Internal Search Programs. It offers insight into challenges faced by Enterprise-level companies like HP in managing "Search" from multiple facets and across numerous countries. A good read for people who currently manage or will be managing the SEO and/or SEM for a site that contains hundreds of thousands of pages across numerous world regions.
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I took the advice of my fellow sphinner and am sphinning my own article. I hope it’s of value to other in-house search marketers and am curious to hear any feedback about it. I’ll be interviewing our in-house global PPC search manager next week so I hope to use any feedback to improve my blogs/interviews.