Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

A great post by Jane and Robot! There may be instances when you want to track the source of a request, and a common way of doing so is by using tracking parameters in URLs. Unfortunately, implementing referrer tracking in this way can result in significant issues with search engines. In particular, it can cause duplicate content issues (since the search engine bot finds multiple valid URLs that point to the same page) and ranking issues (since all the links to the page aren’t to the same URL).
Comments3 Comments  

Comments

Avatar
from yetanotherben 1160 Days ago #
Votes: 1

Jane and Robot don’t release content often, but when they do it’s always great stuff!  Certainly worth a read...

Avatar Moderator
from hugoguzman 1159 Days ago #
Votes: 0

Fantastic post. Some folks already know how to implement this, but I don’t believe I’ve ever seen anyone write about it so eloquently and thoroughly.Well done!

Avatar
from yetanotherben 1158 Days ago #
Votes: 0

Totally in agreement...there’s stacks of resources out there, but they have certainly hit the nail on the head with what and how they go about writing...you can tell they’ve put a lot of time and care in to it.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: