News Source: http://www.searchenginejournal.com
Published: Dec 09, 2008 - 06:09 am
Story Found By: annie7 1160 Days ago
Category: PPC
4 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.searchenginejournal.com
Published: Dec 09, 2008 - 06:09 am
Story Found By: annie7 1160 Days ago
Category: PPC
4 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX West - Feb. 28 - Mar. 1, 2012
- SMX Munich - Mar. 27-28, 2012
- SMX Toronto - Apr. 25-26, 2012
- SMX Sydney - May 1-2, 2012
- SMX London - May 15-16, 2012
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Aug. 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Sept. 15-16, 2012
- SMX Social Media Marketing - Dec. 2012
Latest News From Marketing Land
- Marketing Day: February 10, 2012
- Report: iPhone, iPad Now Drive More Web Traffic Than Mac OS
- Drawing Out Your Affiliate Program Marketing Plan
- Is Yahoo About To Make Another Big Mistake — With Its Display Ad Business?
- Google Analytics For The Enterprise: Perception & Reality
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- The Inside Scoop on Automating and Optimizing Your PPC Campaigns - February 21, 2012
Latest News From Search Engine Land
- Google’s Recent Domain Registrations: Labs, Screenwise & AdWords
- Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
- SearchCap: The Day In Search, February 10, 2012
- Now, Mitt Romney Has A Santorum-Like Bing & Google Problem
- Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s
- - See more news at Search Engine Land -
Comments
Sphunn for creative use of Awesomization in a title.
Nice thoughts on ROI - I tried to comment but got a Javascript error of some sort. I’ve seen situations where even just splitting out 1 or 2 ad groups based on ROI worked miracles. The bad performers tend to also be the broadest groups with the highest impression count, and they’ll suck a PPC budget dry.
Ya, as I was proofing this, I wondered "is this strategy too obvious?" It certainly seemed that way after doing it and writing about it.
I don’t get it. The blog post mentions Modern Portfolio Theory and even links to a Wikipedia page on that theory, but the technique he describes has nothing to do with MPT. MPT involves accounting for risk in investments as quantified by performance variance and his technique doesn’t do that. In fact, it assumes no variance in performance. Ad groups are assumed to always produce the same ROAS. There is no accounting for risk.I don’t get the use of the phrase "graduated campaign budgets." What’s graduated?All he did here - if I am reading this correctly - was look at which ad groups had higher ROAS than others and then allocate more money to the better performing groups. Isn’t every diligent PPC manager supposed to be doing that periodically?