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Laura put together all the results of the SEM Survey, a very interesting read to compare all the different elements of our industry, what is important as a whole, and many other awesome tid-bits of info.
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from lyndseo 2202 Days ago #
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Laura, what a FANTASTIC job!!! Tons and tons of awesome information in here.  Kudos!

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from yetanotherben 2202 Days ago #
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Only 3% of SEOs wanted to be a SEO?!!  Ha!  :)

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from yetanotherben 2202 Days ago #
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I’m happy I contributed now that the results are this interesting, cheers.

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from laurac 2202 Days ago #
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Couldn’t have done it without the contribution and time of so many awesome SEOs! Thanks to all of you :)

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from tamar 2201 Days ago #
Votes: 0

This is awesome, Laura.  Really great job.  I find it strange that there are so many beginner SEOs!  What happens after 1-2 years?  Do they give up and move to other careers?

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from laurac 2201 Days ago #
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Thanks Tamar. You know, I was wondering about that. Could be that they lack staying power, they  entered as a ’stop-gap’ or under the assumption of ’fast-easy money’. Perhaps the barriers to making a successful SEO are too high, or the perceived or real returns are too low, or it could simply be that the discipline is still relatively ’new’ and only recently gaining more widespread exposure, recognition and thus demand. It could be that my sample was skewed towards those with less time in the business... Really good question. Sorry I don’t have the answer. 

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from tamar 2201 Days ago #
Votes: 0

Hey, not your fault.  But it’d make an interesting longitudinal study.  ;)

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from losangelesinternetmarketing 2200 Days ago #
Votes: 0

@ Tamar From what I’m seeing, the industry is growing extremely fast. You have tons of people that are being brought in as interns, and then just moving up. SEO/SEM is one that is still underserved, and is/will be exploding over the next 5-8 years. Most business owners - including CEO’s haven’t really got the hang of how much ROI there is in search vs. other mediums.We don’t have as many of our fancy metrics and rating out there like radio and TV / Print have, and people don’t just "get" how many people are searching online...There are no college courses (I’m a college dropout) on it, and standards are changing all too quickly, so it only makes sense that most of the people in it would be quite new.

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