News Source: http://www.intel.com
Published: Dec 11, 2008 - 09:56 am
Story Found By: bbcarter 1159 Days ago
Category: SEM
I believe - unless I’m misremembering - that the @zappos approach is "if you have to tell them what to say and what not to, you hired the wrong people." That sounds great, but might not be clear enough for everyone.
Plus, having guidelines provides clear grounds for action when an employee screws up. Although they sound forgiving. For example:
"Did you screw up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so."
I think these are retty good. What do you think?
6 Comments
Comments
Interesting....I imagine this type of information will be standard employee handbook literature for many companies, if it’s not already. Nice find....
I think this is excellent;and not only because I work for Intel. We want to build trust withe people. Not target users, audience, segments but real people. And the only way to do that is to be authentic. Thanks for posting this.Michael Brito
I don´t think you´re misremembering at all. I say: The whole attitude stinks!But as a member of the board you can dictate, and write guidelines just like thet,but the employees, what can they say? They sound forgiving, perhaps with a smile on their face too, but as they leave the room, turning to the other members of the board : "...so stupid...idiot" I´ve got a blog in Sweden, Teame2 http://teame2.blogspot.com an I write (in Swedish if course) about those kind of questions. I´ve got a "Google translator" if you wanna visit Teame2.../E Eklund
Back in the 80’s when I did consulting for a company we were told not to talk to media "no comment". Don’t say anything. Funny, how companies are like roaches. They avoid light.
re no comment that was the general rule in BT and the only thing we where expicitly baned from posting on was uk.telecom - though i almost got to post in alt.2600 on bhalf of teh company which woul dhave been cool.
Good sphinn. And to your point about "if you have to tell people," I’m not so sure. Dave Griner from thesocialpath.com had a pretty good rundown of why this is big news: http://www.thesocialpath.com/2008/12/why-intels-social-media-policy-is-a-really-big-deal-really.html