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Avatar Went Hot: October 11, 2007 - 10:00 am
Posted By: lorenbaker 329 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
For the value it provides, the cost of quality search optimization is more than affordable. Finding a high quality SEO firm though is something that requires you to do some homework.
4 Comments     

Comments

from toprank 329 days ago #
Votes: 3 | Vote:
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This is a good guide but it seems to be based on pre-univesal search SEO, especially the areas concerning ongoing work. 

The consulting that delivers value on an ongoing basis involves a lot more than link building and "SEO maintenance".   An account manager should be assigned by the SEO firm to provide end to end consulting and oversight of implementation as well as the creation, optimization and promotion of the web site's digital assets.  Interpreting the effect of those actions in the context of how well they are contributing to marketing and business goals is also part of the ongoing consulting that should be a part of any SEO project.

Does this make sense to anyone else or am I off on a tangent? :)

from EricLander 329 days ago #
Votes: 1 | Vote:
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Lee, you're not at all off on a tangent -- and you raise some quality points here.

Part of the trouble for me in creating this set of tips like this, is sticking to basics that all would be able to relate to.  The bulk of the SEO providers out there tend to be fly by night shops that target small businesses where SEO carries even more importance.

For these companies, managing digital assets like videos and images is an afterthought.

But, in the end -- I failed to address that or even approach that subject.  I'm going to work in your suggestions now, so please note -- the article will change a bit thanks to Lee's contributions here.

from toprank 329 days ago #
Votes: 1 | Vote:
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Hey Eric, I'm glad it was taken as constructive as that was the intention. I suppose it would be better for SEO firms like ours if I DIDN'T draw attention to such matters. :)

Updating the article was very generous of you and I still think it's a good guide without any edits. I especially appreciate such insight from someone like yourself who's been on both sides of the SEO fence.

from EricLander 329 days ago #
Votes: 0 | Vote:
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Thanks Lee -- we're all in the same boat.  It's all about education, and if we can't learn from one another... What's the point? :)


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