"The “Gotcha” headline on a Sun front-page splash about the sinking of the General Belgrano is one of the most famous, or infamous depending on your taste, in the history of British journalism. Yet no web producer with any experience would consider a headline like that today. The reason is search engine optimisation (SEO). SEO has been around almost as long as search engines themselves, but journalists were quite late to cotton on. It didn’t really reach newsrooms until a couple of years ago."
1 Comments
1 Comments
Comments
Interesting how copy written for actual newspapers now has to be search engine friendly because it also goes on their website and they understandably only want to write it once. Now more and more people get their news (or what passes for news) online then I see SEO in print becoming more and more prominant.