News Source: http://www.searchenginejournal.com
Published: Dec 12, 2008 - 10:40 am
Story Found By: beale26 1157 Days ago
Category: Analytics
8 Comments
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News Source: http://www.searchenginejournal.com
Published: Dec 12, 2008 - 10:40 am
Story Found By: beale26 1157 Days ago
Category: Analytics
8 Comments
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Comments
hey beale26- get an avatar!:-)
Also, CATEGORY WISE: I don’t think this is "web analytics". This is about PPC metrics. Web analytics are about what happens on websites- most of the metrics I talk about happen in the PPC realm. Only a portion of it happens on the site.
Great article. A little dry, but it’s definitely an important topic.Brian claims that ROAS and CPL are the two most important/optimal KPIs in pay per click advertising, and some of my client’s favorites, CPC, CTR, and conversion rate, are suboptimal.Here’s an excerpt:If you’re an MBA, or you studied business in school, you probably HAVE heard of KPIs. If you’re self-taught in business, you might not have. But it’s a simple concept: Your KPIs are the best metrics you can find to judge the success of any business effort. Some examples of KPIs in Pay Per Click Advertising include: Cost Per Lead (CPL)Return on Ad Spend (ROAS)
Hi Brian, I’ll get an avatar soon. I’m new to Sphinn (obviously).
lol oky doke :-)
yeah with that avatar, i’m tempted to report this as spam :p
Something useful, at last . Thanks!
Ya know, I was really actually hoping it was "Keylime Pie Instructions." But I haven’t had breakfast yet.