News Source: http://www.searchenginejournal.com
Published: Dec 12, 2008 - 09:17 am
Story Found By: bbcarter 1261 Days ago
Category: SEO
"Link development doesn’t just move forward…many times, a bit of digging into the past is in order unless you want to continue to paint over mold on the wall...
"As everyone in the industry knows, what works one day may hurt (or at least stop helping) you the next, regardless of whether it violates a guideline at one point in time. So, even if you’ve done all the link building for a site, you do still need to review your work periodically."
6 Comments
Comments
Good article about linking, but it really points to a serious need for a reliable link tracking tool that would let you safely record your own links, monitor changes in them and determine their value to your site...
There is indeed a need for this...it could be out there, I suppose, but I have been too busy listening to Marc Almond to find it.
You don’t really have to worry about removing old backlinks that changed hands and went to spammy sites. Incoming links from bad/spam neighborhoods can’t hurt your SEO. If they did, bad guys could manipulate google results by pointing thousands of spam inlinks to reputable sites.
@itcn That may be true to a certain extent as far as hurting you, but certainly if you lost 10 PR 4 links with valid anchor text, that would "hurt" you don’t you think?
@itcn regarding this: "Incoming links from bad/spam neighborhoods can’t hurt your SEO." I actually thought Matt Cutts et al said that theoretically, sites could be damaged by being in a bad neighbourhood of links (althought that was on mass)...and I’ve still not seen an example of it.
Did somebody say "reliable tracking tool"? PTL Seriously, I reeeaallly wish there were a reliable tracking tool. Hand checking old links for compliance is a time-suck, but necessary (unless you want to wait for your client to do it for you. OUCH!).