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Sphinn Home » SEM
Facebook Ads 101 - How to Set up & Track Facebook Ads
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Moderator Went Hot: Dec 12, 2008 - 08:44 am
Posted By: chriswinfield 456 Days ago
Source: http://www.subliminalpixels.com
Category: SEM
A good rundown of how Facebook ads work, how to set them up and what tracking and optimization features they offer....
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from steaprok 456 Days ago #
Votes: 0

Thx to all that sphunn the post

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from kerimorgret 456 Days ago #
Votes: 0

Was just thinking about setting up Facebook ads, thanks for the great post.

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from Fitz 456 Days ago #
Votes: 0

Do facebook ads convert? I’d imagine not. Sphunn it anyway... article provides good info for getting started on Facebook advertising.

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from steaprok 456 Days ago #
Votes: 0

@fitz depends what you mean by convert? do you convert to leads? or convert to sales? or convert to social actions? i.e. joining a facebook page, or signing up for an application.. etc, etc.. eitherway, yes they do have lower conversion rates than other forms of PPC, but FB ads have  added values other PPC models dont. So from my expirience they have provided a positive ROI  as a whole.

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from Yogini 456 Days ago #
Votes: 0

Very informative @steaprok

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from nextbrett 455 Days ago #
Votes: 0

Thanks Chris.Comprehensive walk through - quite useful.From what i’ve seen so far FB ads do provide similar responses to typical ODA campaigns but with the CPC model it makes them very enticing. I can’t help but think this could be an extremely effective supporting tool for major FMCG campaigns and product launches. 

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