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Straight from a conversation at a recent seminar, we bring you a new model for looking at the fundamentals of an SEO campaign: The SEO Pyramid!

This is a great way to visualize what you need to consider when analyzing the strengths and weaknesses of your organic search campaigns; including prioritizing your efforts and shoring up weak spots.
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from johnandrews 1154 Days ago #
Votes: 5

I like this SEO Pyramid much better. The whiteboard one shows content at the bottom, then keywords, but really keywords are part of content unless you are adding them after the fact... which kind of breaks the content model. Why not make the content properly utilize the keywords? The success pyramid is more SEO process focused, but if you reverse it to see things from a web publishing perspective, it makes perfect sense. That’s the proper way to do things, IMHO. Read the manual first, and then build the site to succeed.

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from Jill 1154 Days ago #
Votes: 3

Yep, I thought the same thing as John when I looked at the SEOmoz pyramid. How you can plan site architecture without first doing the keyword research?

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from Alysson 1153 Days ago #
Votes: 1

Ditto, Jill & John!  Even though I think the pyramid is great, I wondered the very same thing.  How can one create quality content without first incorporating what you’ve learned in the keyword research process for the page/site?  I’ve always been of the mindset that keyword research is step one of the process.Anyone disagree?

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from incrediblehelp 1153 Days ago #
Votes: 3

Matt McGee copycat.

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from fiftystudio 1153 Days ago #
Votes: 0

Charts are excellent for explaining stuff to clients.

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