Published: Dec 15, 2008 - 06:33 am
Story Found By: planetc1 1649 Days ago
Category: SEM
8 Comments
8 Comments
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Comments
Those adwords at the top are super sneaky. I often prepare to click when my search is appended with a suggested term. Would think this could happen with ads as well. Nicer to have them at the bottom.Also, wonder if the example (NYTimes url) will be only for sites with significant trust.
As an advertiser, I kinda dont like those ads in the suggest box, especially the one at the top. Its just asking for errants clicks or someone thinking it will return a search result. I want my ad clicks to be as qualified and deliberate as possible.
The non-ad version of the drop down is not unlike Cuils search suggest UI:http://searchengineland.com/cuil-launches-can-this-search-start-up-really-best-google-14459.php
I bet those ads convert like shit. Love to see how these ads convert versus normal CPC placement.
I was shown ads for the following queries: Toy, Toys, Bes, News, Wa, Yo, Chat, Nap, Po, Do, Pi, Ba, Ai, Air, jo
I dont see this feature yet, Is there any way to make sure I get the new features automatically?
yikes. thats super-shitty by google. if it makes it past the testing stage, theyd better make that placement strictly opt-in for advertisers. google has trained users that putting a query into the search box renders a SERP. dropping in ads is misleading for the user, who ends up confused on some random site rather than looking at a SERP, and likely to be very low ROI for the advertiser, googles stock goes down, and they really pull out all the stops, huh? beer and liquor ads, casino ads now ok in the UK, ads in search suggest....
Its not just "super shitty" or "super sneaky". Its outright fraud. Newsweek is not relevant for the word "new", and probably not bidding on that word. Upromise is not relevant for "up" and probably not bidding on it.So what on earth are their ads doing there for those strings?(The companies whose ads swipethemagnets saw were not likely to be bidding on wa, yo, po, jo etc., either.)