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Sphinn Home » PPC
7 Tips to Save Money on your PPC Campaign
PPC News Source: http://www.saadkamal.com
Published: Dec 15, 2008 - 03:26 pm
Story Found By: saadkamal 1620 Days ago
Category: PPC
People who are just starting out with PPC often lose a lot of money at the beginning. Check out the 7 simple steps that you can easily follow and implement in your Pay-Per-Click campaign to SAVE tons of money and INCREASE your conversion!
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from beale26 1620 Days ago #
Votes: 0

Some Great Tips for PPC Campaign Management are offered here.  Great Article, Saad.

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from TCSM 1620 Days ago #
Votes: 1

Kinda surprised "Test everything" isn’t on there tbh. But mostly good.

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from Jeremy 1620 Days ago #
Votes: 0

Always remember that the goal of most businesses is to make money, not save money. While the tips on the list might help you save some of them (1 and 7 come to mind) won’t you help maximize your accounts potential & profits.Speaking of tip 7, low CTR on the content network won’t impact your search QS no matter how you structure the campaign.

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from daveforeman 1620 Days ago #
Votes: 0

Ok there are some things in this post that are just plain wrong.  1. Broad match is essential for building a campaign.  It should always be combined with negative keywords. But to not use broad match would be a mistake.  If nothing else broad match attracts all kinds of long tail keyword ideas that you can use - if you are using a decent keyword tracking tool - Google Analytics and Search Query reports are not complete, use hittail2. "Never using content match!" Yikes tell that to my clients who get thier best conversions at the lowest cost from content. This used to be the case about 2 years ago when content matching sucked and placement targeting did not exist.  I would agree with this on Yahoo,  Yahoo content match is facuckta.3. Bidding on odd increments -- I doubt this would have any impact as there are so many issues with quality score that you are never really bidding head to head with anyone on the page.  Perhaps this will work perhaps not, I have seen no research to back it up.Here are some tips that were not covered...1. USE CONVERSION TRACKING CODE and base your bidding decisions on conversions.2. Do not, Repeat, do not make decisions about bid changes or ad copy tests until you have statistically significant data.3. Use Keyword Spy and find out what keywords your competitors are using.4. Try to use keywords in your ad text, the keywords in the ad will get bolded and this will raise CTR more than just about any other single factor.5. Beware of Day Parting strategies that have not been tested but just seem to make sense. Yes you can get great conversions for B2B campaigns at 1AM -  test it!6. Like TCSM said above "Test everything" Do not trust your gut.  7. Never get into bidding wars for number one spot.  Spots 3 and 4 can convert at 90% of the frequency as number one but at 50% of the cost.  If number one is cheap, take it.  But if its overpriced on a conversion cost basis then bid for number 3.I could list another 20 like this but these are some good ones.Not to dis saadkamal - but these are just the facts.

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from Chris1 1620 Days ago #
Votes: -1

Wow, this went hot in 13 hours?!  Everything in this article has been covered here in Sphinn numerous times.

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from saadkamal 1619 Days ago #
Votes: 0

@TCSM @daveforeman @Jeremy  - Thanks for the wonderful ideas :)@TCSM - Testing is definitely a key and should be primary part of any sort of online advertising campaign.@daveforeman - Like I said, content network does work when its done correctly. In fact site targeting has been the most commonly used online marketing technique that has seem to work for many companies. However, Having said that, people who are just starting out and wants to put his massage out there often gets carried away with all the different things involved. They often lose a lot of money because they just don’t understand the game yet. (e.g. How much to bid for search network, how much to bid for content network, How much CTR is good for the content network, What kind of Ad Copy works for the content network, what kind of Landing pages work for the content network etc.)Since the search and content network works pretty differently, I always advice the newcomers to turn off "content network" and concentrate on the search network. So once they are having enough ROI or gets a solid understanding of the system, they can slowly brunch out to the content network. But if the advertiser is a PRO, then by all means both should be used provided that the advertiser knows what he is doing.Thanks for the other optimization tips you shared. I’ll definitely include them when I’m writing about ppc campaign optimization.

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