Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Here’s the reality - you’re not always going to rank #1 for all your keywords all of the time.

Faced with this constraint, you should put some serious thought into how you plan to legimately ’steal’ clicks from competitors ranked above you. Remember - ranking is not an end unto itself; it is the click that matters!
Comments5 Comments  

Comments

Avatar Moderator
from Jill 1152 Days ago #
Votes: 0

While I don’t agree with all of these tips, I appreciate this article as providing different information than we typically see. Nice job!

Avatar
from bwelford 1152 Days ago #
Votes: 0

Shows how even small details handled correctly can give percentage increases in clicks the Google entry receives.

Avatar
from TheMadHat 1152 Days ago #
Votes: 0

Agreed on not agreeing on everything, like "#9: keeping title tags as short as possible". This really depends on what the industry/competion is doing. I think the point is to stand out in the SERPs. Good tips though!

Avatar
from vermarahul 1152 Days ago #
Votes: 0

As with any other article/post/advice, it is cannot be written in a way wherein it would suffice each and every case. Every case in our industry demands a custom solution and the pointers were more to do with a holistic approach. You keep what you want and discard the rest.Great job all in all. I now realize how small things can make a huge impact. We normally tend to overlook these small changes that if done properly could have made a much better impact. I thank the author for putting it together.

Avatar Moderator
from incrediblehelp 1152 Days ago #
Votes: 0

I really dont think Google wants anyone to do #2.  Imagine the search landscape if we all did.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: