Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

With the engines incorporating more and more personalized and universal search into their results, it makes sense your ranking success or failure may be tied to these elements. You may not like hearing this over-used cliche but “content is king” now more than ever and not just in written form. Video, podcasts, photos… all of these elements are in demand by both humans and search engine bots. If you want to be the one they turn to, and more importantly, link to you need these elements on your site.
Comments5 Comments  

Comments

Avatar
from thejimgaudet 1255 Days ago #
Votes: 0

He is correct, you need to survey your customers and KNOW what they want...

Avatar
from debram 1255 Days ago #
Votes: 0

"He" is a she :)

Avatar Moderator
from JulieJoyce 1255 Days ago #
Votes: 0

Excellent post. Typical from Debra...I like the point about seeing what your customers want, as this is something that we sometimes fight in SEO in general, as we like to tell them what keywords are being searched on, etc. Sometimes this translates into simply thinking that we know everything. Or is that just me?

Avatar
from debram 1254 Days ago #
Votes: 0

Sometimes this translates into simply thinking that we know everything. Or is that just me? What... you don’t know everything?  Oh wait, sorry, confused you with someone else.  ;)

Avatar
from 00joe 1253 Days ago #
Votes: 0

Revevent links are the key

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: