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Link-building needs to look natural for it to be effective. It would be better to plan link-building so that most pages are targeted by a few links with a few pages being targeted by considerably more. Certainly worth a read!

Professor Mike Thelwall is the Head of Statistical Cybermetrics Research Group at University of Wolverhampton, UK. His posts analyse SEO from a scientific point of view, focusing on link relationships.
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from yetanotherben 1255 Days ago #
Votes: 0

There’s certainly some very important logic for link-builders that are keen to look as natural as possible!

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from urbankudos 1254 Days ago #
Votes: 1

Highly advanced SEO, stuff like this seperates the "trial and error" SEO pros from the "this is why it works" type.

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from yetanotherben 1254 Days ago #
Votes: 1

@urbankudos totally agreed, it’s good to read a challenging piece every so often to keep you on your toes.  Helps consider the multiple dimensions that algorithms can apply, whether or not they are true / inferred / false, it’s great reading research like this! 

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from kirsty 1253 Days ago #
Votes: 0

This is a great piece of research. To get the deepest of links  looking as natural as possible is invaluable. It would be great to see a real-life example. Great post!

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from DivisiveCottonwood 1253 Days ago #
Votes: -3

God this makes a change from the usual Ann Smarty dribble to be found on here - original research that offers invaluable advice

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from MarkeD 1252 Days ago #
Votes: 0

See also "scale free networks" http://en.wikipedia.org/wiki/Scale-free_network

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from mattroberts 1252 Days ago #
Votes: 0

It’s really refreshing to see a scientific approach to this really key area of SEO. There’s always been too much rumour and gut feel involved for far too long. Google is one big algorithum. Unless we try and understand the science we can’t push the boundaries of our influence.

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from theGypsy 1252 Days ago #
Votes: 1

@Divisive - i that really neccesary? Considering you got ’so much’ from this research means I could question your knowledge in SEO or IR - this is a limited data set and all the post really does is rehash historical ranking factors such as has been covered many times in the industry. So, what’s more important? A new tool that a knowledgable practioner can use? Or new angle on things we already know about links? I think they are both important... But no need to get personal such as U did, lest you’re are open to others taking personal shots at U... what has been your great offering to the community? Next time, instead of a personal attack at another in the biz... go out and do better yourself.Sheesh... this friggen place is getting out of hand... land of the a$$holes.

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from pavlicko 1252 Days ago #
Votes: 1

@theGypsy - amen. Yeah, the post is interesting, but cmon. If you’re gonna talk about SEO, how bout NOT using light gray text on a white background. my eyes are killing me.

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from JMorris 1252 Days ago #
Votes: 0

From: DivisiveCottonwood "God this makes a change from the usual Ann Smarty dribble to be found on here - original research that offers invaluable advice" You, sir, have just exhibited a perfect example of how to loose friends and piss off people. The last thing you want to do when inexperienced in a community is go insulting leading contributors, especially when your history is so obviously pathetic. Furthermore, I have yet to see something posted by Ann Smarty that was not of genuine value. What have you posted that is worth something?Please, go crawl back under the rock you came from. And btw... Spammers abuse "DoFollow" blogs. I suppose you’re the dumbass I keep getting Google spreadsheet referrals from. You seem to like that topic.

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from crimsongirl 1252 Days ago #
Votes: 1

Hey, Ann Smarty is one of the most helpful bloggers in this industry.  Her stuff is better than 90% of most articles on sphinn.  I agree this is Mike Thelwall post is good, but there’s room for both.

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from Misscj 1252 Days ago #
Votes: 1

I like to take SEO theories and see how they stand up scientifically speaking.  This post is good because it shows you (granted things you already knew) but in a different light. My pet hate is a theory that hasn’t been tested, investigated or evaluated for feasability.  It’s important to hear the SEO profrofessionals like Ann Smarty for example give their professional opinion on things.  It’s also important to check in with people like Mike.  Both are available to you, pretty cool, no?  

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from yetanotherben 1252 Days ago #
Votes: 0

@Misscj, Pretty cool - definitely!  Diversity in content goes a long way!

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