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"In the beginning, everybody wanted to be on Google and would happily spend $15 or $20 per click, anything to build traffic. But not anymore," says Avi Wilensky, president of Promediacorp, a company that helps businesses with their search marketing campaigns.

New York real estate firms, for instance, used to buy expensive, but traffic-producing, broad terms such as "New York real estate" or "New York apartments." Now, Wilensky says, he helps them focus on more targeted, lower-cost keywords, such as the name of a specific building.
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from joehall 2138 Days ago #
Votes: 1

Great article, PPC mangers need to read this!

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from dannysullivan 2138 Days ago #
Votes: 2

I liked this part:Google won’t say whether businesses have pulled back spending during the downturn. But it does say customers are taking a different approach to how they market. "They are refocusing their campaigns," says David Fischer, Google’s vice president of global online sales. "We’re finding that consumers are most interested in costs and pricing. So what’s working right now are discounts and low-cost offerings."

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from steaprok 2138 Days ago #
Votes: 1

Fantastic article thanks for Sphinning. 

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from jameszol 2137 Days ago #
Votes: 0

This is a little misleading: "More-targeted keywords tend to cost less..."Targeted keywords usually cost MORE per click...but they’ll cost less in TOTAL spend per month or week or day because fewer people are searching for those targeted terms.Of course it depends on your industry and the competitiveness of it in search advertising...so I suppose my statement probably only applies to competitive industries on the web.

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from stuntdubl 2136 Days ago #
Votes: 0

All I know is Avi Wilensky is a such a pimp.  Great article.

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from treehouse4rent 2116 Days ago #
Votes: 0

  I really enjoyed this article. I am in the throws of learning much about outbound and inbound marketing with a new startup. The article was very helpful. Carlos C. BeaTREEHOUSEFORRENT.COM

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