News Source: http://www.usatoday.com
Published: Dec 17, 2008 - 10:43 am
Story Found By: chriswinfield 1254 Days ago
Category: SEM
New York real estate firms, for instance, used to buy expensive, but traffic-producing, broad terms such as "New York real estate" or "New York apartments." Now, Wilensky says, he helps them focus on more targeted, lower-cost keywords, such as the name of a specific building.
6 Comments
Comments
Great article, PPC mangers need to read this!
I liked this part:Google won’t say whether businesses have pulled back spending during the downturn. But it does say customers are taking a different approach to how they market. "They are refocusing their campaigns," says David Fischer, Google’s vice president of global online sales. "We’re finding that consumers are most interested in costs and pricing. So what’s working right now are discounts and low-cost offerings."
Fantastic article thanks for Sphinning.
This is a little misleading: "More-targeted keywords tend to cost less..."Targeted keywords usually cost MORE per click...but they’ll cost less in TOTAL spend per month or week or day because fewer people are searching for those targeted terms.Of course it depends on your industry and the competitiveness of it in search advertising...so I suppose my statement probably only applies to competitive industries on the web.
All I know is Avi Wilensky is a such a pimp. Great article.
I really enjoyed this article. I am in the throws of learning much about outbound and inbound marketing with a new startup. The article was very helpful. Carlos C. BeaTREEHOUSEFORRENT.COM