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- Sphinn It!
Went Hot: Dec 18, 2008 - 09:07 am
Posted By: UtahSEOpro 418 Days ago
Source: http://on.eti.me
Category: SEO
I’m self-taught, like most of the people out there…well actually I say self-taught, there are a number of SEO heroes that I like to thank now and then. ;)
4 Comments
Comments
The definition of SEO as a re-branding exercise is very helpful. The whole post is mind provoking. Thanks for share.
Pleasure, and thanks for your kind words!! :)
Interesting post, took a while to wade through. Ben says this: "In several meetings with clients I have repeated the cliché that SEO is not about doing something 100% better, it’s about doing 100 things 1% better. I have thought this to be quite a helpful phrase…but I think to make it “100 things 1% more meaningful” adds even more value." While I can see the value in saying this, I think it could potentially put off a lot of clients, because it implied they need to make loads of small onpage changes. In actual fact I’d question the premise that it’s about doing 100 things 1% better. I don’t believe the phrase takes into account the impact of link building, or even the more important on-page factors like title tags for example.Ok rant over.I’m not trying to detract from an interesting post, just share my thoughts as to why I don’t use the "it’s about doing 100 things 1% better" phrase with clients.
@legoassassin I think that’s exactly where the true value of SEO lies - in doing a whole host a SEO activities better, or with more meaning...naturally there are more weighted items in SEO, but it’s important to draw on the point that it’s the incremental improvements across the board of tecnniques (such as link-building) that can draw focus/accuracy on what you are trying to communicate to search engines, and ultimately improve rankings of course.Getting a link is one thing, but getting a link that promotes meaning, and therefore going the extra mile (the extra 1% even) in implictly communicating what you want to communicate goes a lot further...(situational factors of the link for instance)...some brand managers communicate this very well I feel and I think we can learn from this. Thanks for reading legoassassin - I appreciate your thinking.Ben