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Most clients I [Michael Gray] work with understand the importance of link building and the effect it has on organic rankings and traffic. However, many clients, for a variety of reasons, aren’t willing to consider social media as link building tactic. They feel that it’s not worth the time investment, and the quantity and quality of links don’t result in ranking changes or increased traffic. For this article I’ll detail the impact social media stories had for particular sites. I’ll also offer some tips on how you can improve and maximize these link building efforts to boost your rankings.
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from amabaie 2194 Days ago #
Votes: 2

Another great article by Michael.  I am not sure the data "proves" anything, but it does demonstrate a pretty good corelation between social bookmarking links and rankings on those specific pages.  It is a good piece to bring to doubtful clients that they should be creating good, viral content.

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from thejimgaudet 2194 Days ago #
Votes: 0

We go back to how important your Titles are...

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from Andycal 2193 Days ago #
Votes: 0

When I meet this objection with clients, I remind them that it’s not just about building links - they can actually get direct customers from social networking. Many of my clients go to breakfast clubs in order to build business relationships and so I apply the same logic.People buy from people they trust, any network can help build trust through referral. A social network is no different. Other than you don’t eat as many sausages.

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from WebmasterT 2193 Days ago #
Votes: 0

"However, many clients, for a variety of reasons, aren’t willing to consider social media as link building tactic"Still shouldn’t either because you could/should be able to get the type of terms listed without even getting a link from social media. I mean these are hamster/strawman terms and likely would have little juice passed to them... which means it does little to enhance the overall internal juice. The only redeeming value is if those terms bring in paying customers, otherwise I question the payback and whether positive ROI is generated from the endeavor. That is where the rubber hits the Road and where sadly social media fails miserably.

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from FacilitySupport 2193 Days ago #
Votes: 0

Hello Michael,     I’m new to this, so please excuse my confusion.  I understand this to be an effort to acquire "link juice" (?), but then I read about "no-follow" tags.  Seems kinda self defeating.  - Tom

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from incrediblehelp 2193 Days ago #
Votes: 0

Michael is right.  This type of exposure has a second order effect in which people seeing the post are likely to link to the post.

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from AlanBleiweiss 2193 Days ago #
Votes: 0

Well it’s always good to get more links from quality sites.  What research was done to show before and after effects?  If none was done, then this article doesn’t prove anything though.

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from jesseliebman 2191 Days ago #
Votes: 0

Tremendous post and clarity on the impact social media can have. Interacting is key, but providing value to your followers is what’s most important.

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