Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEM
Do Social Media Links Translate In Organic Rankings?
SEM News Source: http://searchengineland.com
Published: Dec 18, 2008 - 11:04 pm
Story Found By: UtahSEOpro 1611 Days ago
Category: SEM
Most clients I [Michael Gray] work with understand the importance of link building and the effect it has on organic rankings and traffic. However, many clients, for a variety of reasons, aren’t willing to consider social media as link building tactic. They feel that it’s not worth the time investment, and the quantity and quality of links don’t result in ranking changes or increased traffic. For this article I’ll detail the impact social media stories had for particular sites. I’ll also offer some tips on how you can improve and maximize these link building efforts to boost your rankings.
 Comments8 Comments  

Comments

Avatar
from amabaie 1611 Days ago #
Votes: 2

Another great article by Michael.  I am not sure the data "proves" anything, but it does demonstrate a pretty good corelation between social bookmarking links and rankings on those specific pages.  It is a good piece to bring to doubtful clients that they should be creating good, viral content.

Avatar
from thejimgaudet 1611 Days ago #
Votes: 0

We go back to how important your Titles are...

Avatar
from Andycal 1610 Days ago #
Votes: 0

When I meet this objection with clients, I remind them that it’s not just about building links - they can actually get direct customers from social networking. Many of my clients go to breakfast clubs in order to build business relationships and so I apply the same logic.People buy from people they trust, any network can help build trust through referral. A social network is no different. Other than you don’t eat as many sausages.

Avatar
from WebmasterT 1610 Days ago #
Votes: 0

"However, many clients, for a variety of reasons, aren’t willing to consider social media as link building tactic"Still shouldn’t either because you could/should be able to get the type of terms listed without even getting a link from social media. I mean these are hamster/strawman terms and likely would have little juice passed to them... which means it does little to enhance the overall internal juice. The only redeeming value is if those terms bring in paying customers, otherwise I question the payback and whether positive ROI is generated from the endeavor. That is where the rubber hits the Road and where sadly social media fails miserably.

Avatar
from FacilitySupport 1610 Days ago #
Votes: 0

Hello Michael,     I’m new to this, so please excuse my confusion.  I understand this to be an effort to acquire "link juice" (?), but then I read about "no-follow" tags.  Seems kinda self defeating.  - Tom

Avatar Moderator
from incrediblehelp 1610 Days ago #
Votes: 0

Michael is right.  This type of exposure has a second order effect in which people seeing the post are likely to link to the post.

Avatar
from AlanBleiweiss 1610 Days ago #
Votes: 0

Well it’s always good to get more links from quality sites.  What research was done to show before and after effects?  If none was done, then this article doesn’t prove anything though.

Avatar
from jesseliebman 1608 Days ago #
Votes: 0

Tremendous post and clarity on the impact social media can have. Interacting is key, but providing value to your followers is what’s most important.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Digital Marketing Depot Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:


Webcasts:
Research:
Whitepapers:

See More Topics

Latest News From Search Engine Land