Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

If your business has a strong brand, then people are searching for your brand online. If your business does television commercials, then when people see your commercial on the television, they are popping open their laptops or whipping out their iPhones and searching for your brand.
Comments3 Comments  

Comments

Avatar
from bwelford 1149 Days ago #
Votes: 0

Excellent rundown on an important method for standing out from the crowd in this Google-viewed space. I guess it’s called brand synergy.

Avatar
from MariosAlexandrou 1149 Days ago #
Votes: 0

Not sure I’d do anything more than scoop up the .tv domain to keep someone else from getting it. Surely there are ways to integrate videos into the main .com site and reap the rewards of having one solid site instead of two weaker ones. I think we’re also a ways away from .tv domains having the same user trust as other TLDs. Good out of the box thinking, but so was all the hoopla about .mobi :-)And finally, it looks like the Empire Carpet folks are nervous about their own .tv efforts so much so that they slapped a disclaimer in the center of the page.

Avatar
from MiriamEllis 1149 Days ago #
Votes: 0

What a cool idea from Empire Carpet. Nice thinking. And a very informative article.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: