Sphinn Home » Other Online Marketing
Avatar Posted By: pops 330 days ago
Topic Type: News Story (Jump to http://www.seorefugee.com)
Category: Other Online Marketing
The importance of email marketing is often overlooked. Here's three brief case studies of how a good email list can help a local business thrive.
4 Comments     

Comments

from earlpearl 330 days ago #
Votes: 1 | Vote:
+ -

For every business, email is helpful.  National businesses like Border's books send me discount offers, updates, you name it.  But for a local business it is ever more critical.  So many ways to apply it.  So many ways to enable the business owner to stay in touch with his/her customers, so much cheaper than snail mail. 

from ANOnym 330 days ago #
Votes: 0 | Vote:
+ -

I guess email is still alive and kicking, eh? Is it email 2.0? =)

from toprank 330 days ago #
Votes: 0 | Vote:
+ -

Email generates the highest return on marketing investment for all our clients using email and that includes beating SEO. Marketing Sherpa's recent SEM Benchmark guide also has data to support this.

from scottclark 330 days ago #
Votes: 0 | Vote:
+ -

I get email from local businesses that is so useless it makes me cringe.  Far too much of an assumption that "because you're on my list, you want to buy my stuff and I don't need to try" attitude.  People still need to do a good job of selling, even to an in-house list.

Unfortunately self-serve email systems like Constant Contact and Vertical Response give highly unqualified marketers access to large numbers too easily.  If they'd just take the time to think about how people skim messages, eye-tracking's F-shaped pattern, and how to write a subject lines, campaigns would work so much better.

Just a little help from someone with experience would help SO much in these cases.


Log in to comment or register here.

Top 10 Most Sphunn
In What's New

  1. 10 Myths about Google Chrome Browse... (21)
  2. Four Good Reasons to Use the Alt At... (20)
  3. How Google Chrome Will Win the Brow... (19)
  4. Is this Really Where the Profession... (18)
  5. 3M Carjacks the Post-It Note Jaguar (17)
  6. The Dilemma Over Deep Linking (16)
  7. In Social Media- Think About Yourse... (16)
  8. How to Seduce the Cash-Strapped Sho... (15)
  9. If Content Is Google’s King – Then ... (15)
  10. What is Cloaking & Is All Cloaking ... (14)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX China (Nanjing) - Sept. 23-24
• SMX Stockholm - Sept. 23-24: See who's speaking or register now.
• SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
• SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.