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Sphinn Home » SEM
How Crazyegg improved our website overnight
SEM News Source: http://blog.asmartbear.com
Published: Dec 22, 2008 - 04:26 am
Story Found By: Sugarrae 1250 Days ago
Category: SEM
"We can’t track eyeballs, but there is something we can record: mouse clicks. Enter Crazyegg, an on-line service that records all mouse clicks on your website and produces pretty click-heatmaps. Of course the question is: It is useful to know where someone clicks? If you had that information, how would you use it to change your website for the better? Answer: Heck yes it’s useful. Here’s how it helped us."
 Comments11 Comments  

Comments

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from gregp 1250 Days ago #
Votes: 2

Its probably the most useful tool I’ve encountered in SEM so far. Without it I’d never have known how dependant we are on our site search or how redundant our right sidebar is (hardly ever clicked). One of my other favourite features is how it separates the number of clicks on an image and the number on anchor text and shows you which one is performing better.

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from reprint 1250 Days ago #
Votes: 1

What advantage does this paid tool provide over the free Google analytics tool which also provides a site overlay? Seems to me you would have found out the same information for free. Has worked well for me.

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from eWhisper 1250 Days ago #
Votes: 1

Google analytics does not tell you which link was clicked on if you have a link multiple places on a page. In addition, GA doesn’t show you where someone is clicking if it’s not a link. I like using GA site overlay w/ crazyegg together to get a better snaphot of a page before implementing website optizer on those same pages.

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from reprint 1249 Days ago #
Votes: 1

thanks eWhisper. I assume you mean if there are multiple links on  a page to the same resource. I agree that would be nice to know. Not seeing value in knowing when someone is clicking where there is no link though. Perhaps bad design make some text look like a link but it isn’t?

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from Sugarrae 1249 Days ago #
Votes: 0

>>> Not seeing value in knowing when someone is clicking where there is no link though.Read "Don’t Make Me Think" and you’ll get the value. If 350 out of 500 visitors all click something that isn’t clickable, then maybe you should MAKE it clickable. Less confusion = more likely to convert.

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from smartbear 1249 Days ago #
Votes: 1

I show specific examples in the article explaining how "clicking where there’s nothing to click" is valuable.<div></div><div>Generally: There were things that people expected to work when they clicked it, but instead nothing happened.  Some of those people probably figured it out; others probably didn’t care enough and hit the "back" button.</div><div></div><div>Agreed with Sugarrae about DMMT.</div>

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from NickWilsdon 1249 Days ago #
Votes: 1

Not sure if this promotion is still running, but when we signed up for the email testing system, LitmasApp, we got a free subscription to CrazyEgg. Nothing was written on their site, the offer came by email - send them an email and ask. Was a great deal, I really like the program. As others have mentioned, it’s a great way to watch where people click, in pre-set tests or even in real time.

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from jordanmcclements 1249 Days ago #
Votes: 1

It definitely sounds like it is worth taking crazyegg for a spin...

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from smartbear 1249 Days ago #
Votes: 0

Thanks Nick that’s awesome.  +1Riffing off Jordan (+1), even if you have to pay, it’s really cheap.  You could try it for just a month, make a few changes, and cancel, and it’d still be worth the money and time.

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from johnandrews 1246 Days ago #
Votes: 0

Sometimes this web2 world amazes me. If you use CrazyEgg, you agree to defend them against any claims that might arise out of your use of their service. That’s right... if they get sued for some reason, you pay for their lawyers. And even though you are paying the legal bill, CrazyEgg keeps control of the lawyers:You agree to indemnify, hold harmless and defend Crazy Egg, at your expense, against any and all third party claims, actions, proceedings, and suits brought against Crazy Egg or any of its officers, directors, employees, agents or affiliates, and all related liabilities, damages, settlements, penalties, fines, costs or expenses (including, without limitation, reasonable attorneys’ fees) incurred by Crazy Egg or any of its officers, directors, employees, agents or affiliates, arising out of or relating to ...(ii) your use of the Service, ... Crazy Egg reserves the right, at its own expense, to assume the exclusive defense and control of any matter subject to indemnification by you.What could they get sued for? Not worried about that? Well, Crazy Egg is, because they make sure they disavow any responsibility for CrazyEgg working properly:The service, the crazy egg script and reports are [provided "as is" and there are no warranties, claims or representations made by crazy egg either express, implied, or statutory, with respect to the service, the crazy egg script, the documentation and reports, including warranties of quality, performance, non-infringement, merchantability, or fitness for a particular purpose, nor are there any warranties created by course of dealing, course of performance, or trade usage. Crazy egg does not warrant that the service, the crazy egg script or reports will meet your needs or be free from errors, or that the operation of the service will be uninterrupted. The foregoing exclusions and disclaimers are an essential part of this agreement and formed the basis for determining the price charged for the service. Some states do not allow exclusion of an implied warranty, so this disclaimer may not apply to you.There’s more in there.. MUCH more. Quite the legal agreement attached to this "free" service that reserves the right to know and use everything about your visitors, their clicks, and your website’s business data. I would not attach this service to my business web sites. heat maps can be generated from traffic logs as well, in which case you maintain all of the control over your data (and legal bills).

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from mildsedative 1236 Days ago #
Votes: 0

Interesting comments regarding the terms of use, will have to look more closely.Regarding a heatmap generated from logs, this would have the same limitations as GA - no way to distinguish which link on a page was clicked (where multiple links point to the same page) and no way to track clicks on elements which are not links (which is potentially one of the most useful features), so not really an alternative to CrazyEgg.

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