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Sphinn Home » SEM
Who’s Doing The Programming for SES Now?
SEM News Source: http://www.kelseygroup.com
Published: Oct 15, 2007 - 05:31 am
Story Found By: NatashaRobinson 1582 Days ago
Category: SEM
Cause I’d like to ask them why Mr. SEO is Bullshit is relevant to Local Search. Do any of the pages for his "Web 3.0" site rank well for local results in Search Engines? That makes about as much sense to me as having a "Conversation with Ann Coulter" at the next Anti-Defamation League event.
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from SearchBuzz 1582 Days ago #
Votes: 0

I was wondering the same thing when I first heard that announcement!  ;)

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from NatashaRobinson 1582 Days ago #
Votes: 1

I really just don’t understand why people in this industry continue to give him a platform to denigrate us... but that’s just me.

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from CarrieHill 1582 Days ago #
Votes: 0

I think someone who had something postiive and constructive to say would be far more beneficial to the attendees.

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from MattMcGee 1582 Days ago #
Votes: 2

Ditto what TheSearchBuzz said. I rolled my eyes when I saw that.It’s really time to stop rewarding people who are famous for being famous and start rewarding people who are out there in the trenches doing the manual labor. (Disclaimer: I was invited to speak at that conference but had to decline due to scheduling.)

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from pkras 1580 Days ago #
Votes: 1

Hi Jill: This is Peter Krasilovsky from the Kelsey Group. In answer to your query, SES has partnered with us on this year’s version of Interactive Local Media/SES Local in LA Nov. 28-30. The link is here: http://kelseygroup.com/ilm2007/index.aspKelsey is doing the "strategic" part of the show; SES is programming the "tactile" part of it. For those of you who don’t know, it is actually a vert big, very important show for the local space, with about 600 people attending every year. The Kelsey Group started doing it in 1997. We always try to highlight the most pertinent topics and speakers. We’ve certainly had our share of controversial people over the years. My assumption is that the comments above refer to Jason Calacanis, who is doing Mahalo? I personally asked Jason to speak, and I think we’ll have a very interesting discussion. My question to the Sphinn community is... if Jason can invite his harshest critics to debate him on his own blog -- and they all seemed to have come and participated -- why can’t we invite Jason to speak to our audience? We have put a lot of thought into our side of the program, and so have the SES people, on their side. We’ve got a great lineup of 50+ speakers, and it is truly a diverse bunch. I hope everyone really loves it, and finds the entire event stimulating and valuable.

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from snarky 1580 Days ago #
Votes: 0

Peter: I would just ask how is Jason Calacanis relevant to the discussion being held the rest of the week.  To my knowledge he’s never participated in local marketing or local SEM and still isn’t with Mahalo.And your link doesn’t work.  The end-of-sentence period broke it.

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from NatashaRobinson 1580 Days ago #
Votes: 0

Hey Peter,Thanks for joining the conversation. I have the upmost respect for the Kelsey Group and as a research report fanatic, have always been a big fan of the research that the group puts out. However, I’m really left scratching my head as to the relevance of that speaker to Local Online Marketing. Please help me understand this. If it’s a matter of having someone who isn’t drinking the SEO Koolaid speak, I’d rather hear Sean Bonner of Metroblogging who has said that some SEO is bullshit speak because at least his properties do rank well in local search results. (Disclaimer: I used to be a Metroblogger and am a huge fan of what Sean has done with building Metroblogging) BTW: Thanks for the info Jill and for writing the comment that brought Peter to the conversation.

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from graywolf 1579 Days ago #
Votes: 3

I’m sorry y’all just don’t get it, JC is totally an SEO, he’s a closted one and one with a marketing focus instead of a programming/technical one. Like the man or not at the very least he’s always got something interesting or entertaining to say.removes mod hat ..."strategic" and "tactile" in quotes yet? Holy cow dust off that bookmark to the web 2.0 bullshit generator ;-)http://emptybottle.org/bullshit/Excuse me while I go beta-test semantic podcasts and harness standards-compliant tagclouds while reinventing authentic blogospheres that facilitate me syndicating long-tail communities and capture rich-client mashups that share viral value

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from johnandrews 1579 Days ago #
Votes: 3

Well, pragmatically speaking, the choice of speaker seems to have turned off a significant portion of the potential attendees here. I suspect that is not good for business, eh?The working SEO/SEM is the back bone of local. And I don’t mean just SES style local, but Kelsey style local. For example, I may be at Kelsey ’07 and if I am  it will be because a IYP/local player put me there, not because SES drew me there. See the connection? Kelsey’s market is already deep into SEO/SEM for local business, and Kelsey is recognizing that by partnering with SES this time - crossing over. Your audience is already SEO/SEM, because they’re already working the SERPs hard via SEO/SEM people, and those practitioners know this space best. They are saying this speaker is a mis-fit, non-representative as promoted. They’ll say the same to their clients (Kelsey’s audience). It won’t reflect badly on the SEO/SEM nor SES, but Kelsey. For the record I have no interest either way... never met Jason Calcanis, never use Mahaloo, my clients don’t even know what that is or who Jason is, and I will only be at Kelsey if someone asks me to go for them.

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from jasoncalacanis 1579 Days ago #
Votes: 0

I have my positions on SEO and SEM, and I don’t think they are the only opinions one could have. I’m more than willing to discuss, debate, and talk about the issues with anyone at any time. Frankly, the "SEO is BS" quote was a throw away quote I gave at an SES years ago when someone asked me about Engadget ranking so high. I told them  it was because Engadget had great content and we didn’t focus on SEO--which is the truth. If you have great content and world knows it you’ll rank... the SEO/SES stuff is all secondary to having a great product.That’s the INTENT of my statements... of course, at the time I didn’t even know the audience was full of SEOs!!! I never knew how many folks even worked in SEO until a year later when Danny brought up the quote for a second time and folks went crazy. That being said, I’ve learned over the year that there are many good folks working in SEO in addition to all the slimey guys in bad suits promising the world if you’ll give them a $15,000 advance and sign a two year contract. :-)I’m based in Los Angeles, so if folks want to have a discussion about the issue I’m around...best j

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from DJLitten 1579 Days ago #
Votes: 0

<blockquote>That’s the INTENT of my statements... of course, at the time I didn’t even know the audience was full of SEOs!!! I never knew how many folks even worked in SEO until a year later when Danny brought up the quote for a second time and folks went crazy.</blockquote>Just to be clear, you didn’t know the audience at SES was full of SEOs?  Seriously? 

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from NatashaRobinson 1579 Days ago #
Votes: 0

LOL... Well I’m in LA this week for work, Jason.... And ditto what DJLitten said.

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from pkras 1579 Days ago #
Votes: 1

Hi. It is Peter Krasilovsky from the Kelsey Group.  It is great to see the passion in this community.  I hope I can clarify a few things. Our events typically have senior level executives discussing (and debating) the next generation of local services and advertising. So we call that "strategic."   SES events cover strategy too, but are best known for getting into the nitty gritty of search. So that is "tactical."  It is a nice partnership that we have formed for this show.   We’re going to hear from people like Jake Winebaum, who runs RHDi; Allison Mnookin, who runs small business for Intuit;  Jim Riesenbach, who runs Autobytel;  Jen Dulski, who runs Yahoo Marketplace; Jay Harratti, who runs CitySearch; John Hanke, who is at Google Maps.. It goes on and on.  It is quite a lineup.  There are many, many viewpoints reflected on the podium. Here is the URL again – this time, without the typo:   http://kelseygroup.com/ilm2007/index.asp   Hopefully, Interactive Local Media/Local Search 2007 represents the true spectrum of what is happening in local online marketing circa 2007 and beyond.  Why don’t you all look at the lineup and then decide whether it is a valuable show for you to participate in. Thanks very much.  

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from jasoncalacanis 1579 Days ago #
Votes: 0

I really didn’t know the SES event was full of SEOs... in fact, after I said it and folks growned I was like "are people in here SEOs?"I thought the SES event was folks who worked at search engines and advertisers... i never realized that SEO was a such a huge industry. I assumed it was just a couple of black hat firms doing their thing and poluting the indexes. All this being said, it is going to be a FUN fireside chat and I am going to pull no punches in my assement of the industry. If you’ve got an issue with me feel free to take me on at the event!!!:-)best j

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from searchcommander 1579 Days ago #
Votes: 0

I’ll be there, and NOW will be sure not to miss Jason speak... Jeez, my suit does look loke crap... ;)

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from MattCutts 1578 Days ago #
Votes: 2

http://sphinn.com/story/9374#c12863 goes in my bookmark file under "Jason clarifies his ’SEO is bull’ statement." I listened to the Daily SearchCast recording of the original conversation, and I interpreted his remarks to be as he clarified in the comment above. Someone sphinn it as "Jason Calacanis says that ’SEO is not BS’". :)Dang, even I got pulled into the JC-bait-o-sphere. Someone is a master at it. :)

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from johnandrews 1578 Days ago #
Votes: 0

Aw shucks, Matt. You’re a "I Want To Believe" guy, and this expose just appealed to your "I knew it wasn’t evil!" perspective. We need more of that, so I for one am always glad to see you involved.Now if we could just get a little more of that "maybe it really wasn’t bad intent" perspective over on the quality team... ;-)

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