Sphinn - Part 4 - NoFollow is for Blog Spam...no Paid Text Links, wait...Paid Ads...Aww Heck, Just Stop Linking...

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Part 4 - NoFollow is for Blog Spam...no Paid Text Links, wait...Paid Ads...Aww Heck, Just Stop Linking...

Went Hot: October 12, 2007 - 9:53 pm
Posted By: MattMcGee 631 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Link Building

Part 4 in Jennifer's excellent series of articles about the current state of link building!

5 Comments

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Comments

from MiriamEllis 631 days ago #

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Wow, what an article!

The point in this that Jennifer brought up that I think deserves repeating, absolutely, is that neither Danny Sullivan nor Matt Cutt's publications are officially related to Google, and yet this is where Nofollow is being discussed. Though the reach of these fellows is fabulous, it's a reach within our community...not to the world at large, as the official word of Google. Not so great.

Really, really good article, Jenn!
Miriam

from perkoch 630 days ago #

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There are some extremely important points made in this article. The one I found the most interesting is the fact that Google choose to let the word spread via an unofficial company blog (Matt Cutts) and a leading industry site (SE Land) How can Google expect regular non-Sphinn site owners to follow Google's increasingly complicated nofollow policy if it is not officially official.

from Thalasar 630 days ago #

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Google has always had it this way. It allows them to have their cake and eat it too.

from daamsie 629 days ago #

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If Google really wanted to make a serious dent into the paid link issue, why don't they just make it part of their Adsense terms that you aren't allowed to also have clear paid links on the site? At least that would be official and somewhat legally binding.

But I guess ad sales come before principal.

from DariaGoetsch 628 days ago #

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Excellent series on no follow. I agree that part of the purpose of no follow is Google not having to address algorithm issues. As Jennifer said in part five, small businesses will suffer because of link building prices going up and link building going underground. The non-official means of penalty notification by Google certainly puts regular webmasters at risk since they are not always aware of these types of changes. Maybe Google is hoping by feeding this information through SEO's the FUD will be enough for a marked change in the use of websites selling paid links and SEO's paid linking services. Probably not the most clever tactic to take, in the end it is not going to solve Google's paid linking problems.