Published: Oct 12, 2007 - 09:53 pm
Story Found By: MattMcGee 1583 Days ago
Category: Link Building
5 Comments
5 Comments
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Comments
Wow, what an article!The point in this that Jennifer brought up that I think deserves repeating, absolutely, is that neither Danny Sullivan nor Matt Cutts publications are officially related to Google, and yet this is where Nofollow is being discussed. Though the reach of these fellows is fabulous, its a reach within our community...not to the world at large, as the official word of Google. Not so great.Really, really good article, Jenn!Miriam
There are some extremely important points made in this article. The one I found the most interesting is the fact that Google choose to let the word spread via an unofficial company blog (Matt Cutts) and a leading industry site (SE Land) How can Google expect regular non-Sphinn site owners to follow Googles increasingly complicated nofollow policy if it is not officially official.
Google has always had it this way. It allows them to have their cake and eat it too.
If Google really wanted to make a serious dent into the paid link issue, why dont they just make it part of their Adsense terms that you arent allowed to also have clear paid links on the site? At least that would be official and somewhat legally binding.But I guess ad sales come before principal.
Excellent series on no follow. I agree that part of the purpose of no follow is Google not having to address algorithm issues. As Jennifer said in part five, small businesses will suffer because of link building prices going up and link building going underground. The non-official means of penalty notification by Google certainly puts regular webmasters at risk since they are not always aware of these types of changes. Maybe Google is hoping by feeding this information through SEOs the FUD will be enough for a marked change in the use of websites selling paid links and SEOs paid linking services. Probably not the most clever tactic to take, in the end it is not going to solve Googles paid linking problems.