News Source: http://searchengineland.com
Published: Jan 01, 2009 - 12:51 pm
Story Found By: debram 1136 Days ago
Category: Link Building
5 Comments
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News Source: http://searchengineland.com
Published: Jan 01, 2009 - 12:51 pm
Story Found By: debram 1136 Days ago
Category: Link Building
5 Comments
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Comments
This is soooooo the way Twitter should be being used by brands. Still, there’s only a handful actually doing it.
Thanks Jill. I agree...I’d like to see more doing it WELL. Maybe in 2009!
I bet we will. At least from the smart players.
Sure would think so, too. Of course, getting involved in un-metricized (and essentially unquantifiable) tactics runs counter to the currently dominating "metrics is everything" paradigm. But that’s just too bad for those corp drones who simply don’t get it. At the end of the day, there’s only so much "scientific advertising/marketing" can achieve, especially where large social groups are involved. You might as well fool yourself by trying to predict individuals’ behavior in a school of fish...
The difficulty, as Julie pointed out in the article, is some clients see SEO/link building as means of increasing ranking. That mentality can poison the entire process and limit a client’s decisions to idiotic tactics that clients think will "guarantee" ranking increases, for example, a TBPR X link with an achor text [ABC] from sites X,Y, and Z. No, search marketing to me is about increasing marketshare. It’s about generating more revenue and serving more clients than your competition. It’s about having a better product/service than your competition. Its about having bigger brand visibility than your competition. It’s about increasing a site’s word-of-mouth potential. It’s about turning your users into an army of marketers.While a client fixates on ranking, an SEO will be persistently dogged by issues and tactics that will only waste everyone’s time in the long run. Emails and phone calls and IMs about should your client restructure her site using siloing or rename URLs or optimize TITLE elements so the primary keyword’s at the beginning of TITLE or submit to direcotires X,Y,Z or decrease keyword density of a seemingly penalized page so it looks "less" optimized or consolidate content and links to minimize keyword cannibalization ... Compared to real product-development and real marketing, these are all BS time-wasters that only help clients chase their own tails.Do technical gymnastics like internal nofollow and TITLE optimization increase traffic from Google? Do crap directory links still boost ranking? Sure they do. But faced with thousands of options, those tactics are on the lower end of the totem pole. Wikipedia dominates the SERPs but how much technical SEO tweaking did it really need? It ranks high simply because millions of people find the site useful, not because Jimmy Wales spent gazillion of bucks to optimize Wikipedia to rank high on Google.Stopping the addiction to ranking doesn’t mean a campaign’s progress becomes unquantifiable. You just need a different set of metrics.