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Call the theatre, and choose a menu option to hear information about "Finding Nemo" or "American Gangster." Your choice could determine the targeted ads that you might be shown on a web capable handheld. Make calls to lots of folks with Italian last names, and you may start seeing ads related to Italy.

A Google patent filing describes some possible ways of collecting information from smart phones, PDAs, and VOIP using desktops, to use to target advertising, including looking at call history, and doing a reverse lookup on calls made, as well as collecting information from menu choices made on voice menu systems.
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