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Sphinn Home » SEO
SEO Geo Targeting - Now more than ever!
SEO News Source: http://www.kneoteric.com
Published: Jan 05, 2009 - 03:36 am
Story Found By: vermasaurav 1134 Days ago
Category: SEO
Businesses often implement geographical market segmentation based on their product/service offering. A florist based in Seattle is most unlikely to serve customers based in New York. Similarly, a ‘car breakdown’ service provider in the US would not be interested in promoting his website in the UK, or for that matter on global domain because that it not their intended target market.
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Comments

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from onreact 1132 Days ago #
Votes: 1

Yeah, use all of those and more.

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from vermasaurav 1132 Days ago #
Votes: 1

Thanks Onreact. Would you mind sharing the ones that we might have missed?

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from scobb 1132 Days ago #
Votes: 1

Geo-targeting can work both ways, helping customers find you, and helping you find customers. Online retailers can actually increase conversion rates if they pay attention to the location of site visitors and serve up location-specific messaging. If you do it right, the effect is to make the online environment more personal, warmer and more welcoming.

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from vermasaurav 1132 Days ago #
Votes: 0

Quite true Scobb. Its all about reaching the right audience.

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from seobro 1131 Days ago #
Votes: 0

You are right. A dry cleaner gets most business within a five mile radius. People who live twenty miles away might be tempted if they got a really good deal.

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from fabioricotta 1130 Days ago #
Votes: 0

Nice article, but one thing that still in my mind. Does the SE consider the server location as a factor? I mean, if your server is in Texas, then your site will rank better in Texas. Does anyone test it?

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from vermasaurav 1128 Days ago #
Votes: 0

@fabioricotta The SE seems to focus more on the country level than the state. Most instances have shown that factors used in Geo Targeting is equated on a national level. On a local level, Google seems to be sourcing listing from Google Local Business Center. However, you have given me some food for thought. Cheers.

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