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Now for My Next Trick, I’ll Turn Brand into Cash - by Sarah Lacy
Avatar Went Hot: Jan 06, 2009 - 07:12 am
Posted By: graywolf 194 Days ago
Source: http://www.sarahlacy.com
Category: SEM
I’m not saying brand doesn’t matter. I’m just saying it doesn’t matter the way it seems like it should on paper. In the last year, a lot of college kids or journalists young in their careers have asked my advice on becoming a brand, and I’ve told them there’s no quick and easy hack to get there. It takes time, long hours, and consistent work of merit in your field. Brand that hits people fast, usually doesn’t last. It’s like building a house; it needs a good foundation. In my case, I worked for ten years as a boring, daily-grind business reporter, heads-down focused on producing good work, with nary a picture of myself on the Internet. Hype will come and go-- and I’ll use it to my advantage when it’s here-- but I always have that foundation.
 1 Comments  

Comments

from incrediblehelp 190 Days ago #
Votes: 0

Yuck

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