Abhishek Bhardwaj makes a superb case why SEO packages cheapen SEO and cheat the client. SEO is a custom service, just like renovations to your home or managing your campaign for mayor.
4 Comments
4 Comments
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Comments
I agree that SEO should be customized to suit the needs of the customer. However... putting a limit on the number of SEO services or number of keywords etc. is often necessary due to the limited budget of the customer.Packaging is a solution to a meagre budget. There is no reason why the package itself cannot be customized to suit the customer’s needs.In a perfect world, every customer would have a customized SEO strategy with endless amount of time and effort spent. Of course the customer would also have an endless budget.
I see a custom SEO solution more like oxygen for success of any organic growth strategy. I have had clients who came to me with problems and dissatisfaction with other SEO companies who sold them a package and then asked for more money. Hammering down everything to package is just not a case with SEO. Like "fox" said budget tends to limit and bound the scope of an SEO strategy - which is one of the biggest challenges to deal with for any SEO company. The solution to it would be educating the customer and showing them direct benefit of 3 months of effort. Once the customer is comfortable with results, he won’t mind pouring in more money for you to explore better strategies in search optimisation.-Abhishek Bhardwaj
Wow a brilliant suggestion for readers ! It’s right SEO isn’t a package which you can destribute anyone. It depends on dynamic method. For eg if your site is in top rank, it won’t be possible that it remain in top list after six months. It depends on great regular efforts to keep it in top list. So always use new tips to keep your self update rather than a old packages.
The satisfaction of custemer must be the prime of The successful SEO. Seo souldn’t keep himself in bounderies. He tries to make him up to date by gaining new knowledge from here and there. Try to get good knowledge. SEO isn’t a package. Seo depends on the time’s demand.