Right before the New Year, Michael Gray asked if social media links were on death row, citing Google’s SEO guide (pdf) which includes a line about not “involving your site in schemes where your content is artificially promoted to the top of these services.”
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This is a great read, very witty and interesting information. Are us link builders really ruining everything that seems good on the net? Social media is just one part of a link building campaign, but I think the sentiment is true. No one likes a digg army falsifying popularity unless it’s truely warranted.
I don’t like this post. Too much finger pointing at the "evil SEOs". Who manipulates Digg nowadays? The best social media marketers don’t need no paid voting armies, fake accounts etc. They can attract votes like shit attracts flies. Think Lyndon.Only idiots need actually to manipulate social media. Come on, it’s 2009. When did Digg start? 2004? When was the term link baiting coined? 2005? What Google means and actually Matt Cutts said it once or twice: The "submit to 100 social bookmarking sites" services. How on earth does Google want to asses what’s artificially popular on Digg or elsewhere?Besides, social media links are mostly nofollow and irrelevant anyways, you link bait for the people who actually read those social sites and then link in their blogs or on their sites.